Hotjar

Hotjar

333 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hotjar	Score 8.1 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions

Pricing

Hotjar

Editions & Modules

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Offerings

Pricing Offerings
Hotjar
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Discount available for annual pricing.

More Pricing Information

Community Pulse
	Hotjar
Considered Both Products	Hotjar Rachel Harrison UX & CRO Analyst Chose Hotjar I have moved jobs, so that is why I am now using Hotjar. I think that Decibel Insight has more functionality than what Hotjar does, as it allows you to be able to automatically view pages and heatmaps, rather than needing to wait for the data to gather. Incentivized Helpful? AW Alice Wang Lead UX Researcher Chose Hotjar Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabi… Incentivized Helpful? Verified User Employee Chose Hotjar The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test. Incentivized Helpful? Alex Richards Chief Information Officer & Co-Founder Chose Hotjar For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture … Incentivized Helpful? Verified User Account Manager Chose Hotjar There was not something specific negative that we noticed in the other products, hotjar came in the discussion through a referral from one of our colleagues, was covering all the tickboxes that we had set and decided to move forwards with it Incentivized Helpful? Leandro Chaves Desenvolvedor de software Chose Hotjar Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow. Incentivized Helpful? Namandeep Bhatia Co Founder & Chief Technology Officer Chose Hotjar There are overlaps of a few features, but session recording is a unique feature of Hotjar. Incentivized Helpful? Mohamed Saied Search Engine Optimization Specialist Chose Hotjar Hotjar can easily integrate with plenty of analytics and CRO tools. It fits in my tools stack well. It's super easy to set up and also I also like the highlights features on the user recordings as it saves me a lot of time and makes it smoother to share important insights with … Incentivized Helpful? Verified User Manager Chose Hotjar I have not used any other services and only used Hotjar so I cannot say how this service compares to others in their vertical. I have used Survey Monkey and I have found that their survey templates do not match that of Hotjar's. I also think that the reporting/tracking is more … Incentivized Helpful? Verified User Manager Chose Hotjar Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The … Incentivized Helpful? Akhil Gupta Senior Software Engineer Chose Hotjar Cmparing with other products in the same vertical, we found the UX UI for Hotjar the best. It is easier to integrate with and has lot many more features as compared to its nearest competitors. We fount the product to be robust and accurate with lot of customizable options to … Incentivized Helpful? Verified User Strategist Chose Hotjar I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free … Incentivized Helpful? Jasper van der Zwaan Mgr. Web Optimization Chose Hotjar I test drove Lucky Orange and decided to keep Hotjar as the UI is easier to use. The competitor had no compelling features vs the ones offered by Hotjar. I also found the standard sound effects in Lucky Orange very overbearing and obnoxious. Incentivized Helpful? Verified User Manager Chose Hotjar Hotjar was relatively more known to the team and they had past experience as well with the tool which made the adoption relatively easier. As such we didn’t find a lot of difference between the two tools when it comes fulfilling our use cases so for us specifically both were … Incentivized Helpful? Verified User Board Member Chose Hotjar They have a user-friendly website and product and the accuracy of the feature and also more development feature Incentivized Helpful? Markus Kapferer Head of E-Commerce Chose Hotjar We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good … Incentivized Helpful? Verified User C-Level Executive Chose Hotjar Hotjar is the full deal and provides fantastic functionality and options for me to track my users on my website. The other software is good but I personally feel Hotjar is the best for purposes. I know it’s a little pricey, but if you use it right, it will ultimately help you … Incentivized Helpful? Willy Bilaro Manager, Digital (SEA) Chose Hotjar Hotjar stacks up on basic feature, ease of use, implementation, and, of course, the cost. Its out-of-the-box solution makes it less painful when implementing bigger solutions like Tealium. While Crazy Egg is pretty much for the smaller scale website, which for that purpose … Incentivized Helpful? Verified User Manager Chose Hotjar HotJars UX is much better Crazy Egg has a bit more capabilities I.E. A/B testing. Helpful? Verified User Vice-President Chose Hotjar Hotjar has more robust functionality than CrazyEgg. Optimizely is a little more advanced and more expensive than what we needed. Incentivized Helpful? Verified User Employee Chose Hotjar Google Analytics is a much more robust platform than Hotjar, but works great as a complement to Google Analytics - in other words, it was a matter of choosing both, not either/or. While there are workarounds for them on Google Analytics, heatmaps and screen recordings are much … Incentivized Helpful? Carlos Ibarra Director Operaciones Chose Hotjar Hotjar is better at taking screenshots from landing pages which help us better visualize clicks, scroll and mouse movements. With Hotjar, we can better see what users are doing on our landing pages. This way you'll have a much more accurate picture of how people arrive at … Incentivized Helpful? Camilo Honorato Analista de Marketing Chose Hotjar The thing is I never used another tool like Hotjar before All my website analysis I made with Google Products before (Analytics, Tag Manager, Data Studio, etc..) But Hotjar really helps a lot to understand what my website means to my potential customers and even more, It allows … Incentivized Helpful? Becky Jewell Laughton Director of Customer Happiness Chose Hotjar I've really liked Hotjar for our web app and haven't had a need to look for other products. We've used Hotjar for three years and it gets us the answers we need for our web app UI changes or releases. I've really enjoyed using it. Incentivized Helpful? SF Steve Feher Area Mentor Chose Hotjar I just find Hotjar to be simpler, cleaner, easier, and more flexible. Lucky Orange was a tool that another client of my had installed and, while it 'worked' and did similar things, I found that Hotjar was simpler. I don't know if there are cost differences between the two … Incentivized Helpful?
Top Pros	Pro User sessions Pro Heat mapping Pro User session
Top Cons	Minus Google analytics Minus B testing Minus Mobile apps

Best Alternatives
	Hotjar
Small Businesses	Smartlook Score 8.5 out of 10
Medium-sized Companies	Siteimprove Score 8.7 out of 10
Enterprises	Contentsquare Score 8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	Hotjar
Likelihood to Recommend	8.7 (101 ratings)
Likelihood to Renew	5.1 (2 ratings)
Usability	9.7 (6 ratings)
Support Rating	9.6 (4 ratings)
Ease of integration	9.0 (1 ratings)

User Testimonials
	Hotjar
Likelihood to Recommend	Contentsquare Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work. Incentivized AW Alice Wang Lead UX Researcher Read full review
Pros	Contentsquare Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements. Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs. Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out. Hotjar has a poll function, so you can have polls on your website. Incentivized Sarah O'Donnell UX & CRO Executive Read full review
Cons	Contentsquare Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps. I'd love to see Hotjar integrated with Google Analytics for an even deeper view. Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations. Incentivized Zach Ettelman Director, Digital Innovation Read full review
Likelihood to Renew	Contentsquare Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load. Incentivized Patrick Eng Marketing Technologist Read full review
Usability	Contentsquare So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool. Incentivized Halima Satheya Digital Optimisation Lead Read full review
Support Rating	Contentsquare Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support. Incentivized Zach Ettelman Director, Digital Innovation Read full review
Alternatives Considered	Contentsquare HotJar was selected for a few reasons: Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data. Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again. Incentivized Verified User Anonymous Read full review
Return on Investment	Contentsquare We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working. Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights. Incentivized Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Read full review
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