Hotjar - game changing analytics for page views & user session recordings
April 08, 2021

Hotjar - game changing analytics for page views & user session recordings

Zach Ettelman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

As the director of a marketing services team, we leveraged Hotjar to review site analytics and user behavior for all of our clients that came to us for a website project. We would also use Hotjar in the sales process to provide a high-level audit to our prospective client. Hotjar is used for our own marketing websites, our client sites, and was also used to help in product-related projects.
  • Quick and easy installation via Google Tag Manager.
  • Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
  • Hotjar provides heat mapping and user session recording to see how users interact with your website.
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
  • Hotjar quickly improved our CTR by 25% MoM.
  • Hotjar is relatively inexpensive for most of it's packages, so any changes we made to the site would correlate to new deals, thus paying for the monthly subscription in one deal.
  • Hotjar has saved our team immense time by not having to do in-person, manual user testing.
Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean enterprise. FullStory is more complicated to use than Hotjar because of the additional functionality it provides.

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Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.

Hotjar Support

Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.

Using Hotjar

Hotjar is extremely easy to use! Quickly install the tool by adding in a code snippet as a new tag in Google Tag Manager. After you've tested the connection, a user can go in the Hotjar user interface, select the pages that you want to have analyzed, and then quickly select heat mapping, user session recording, how many page views, a timeframe, and then you're done. Viewing reports is extremely easy and the insights are laid out in an intuitive manner.