Aventri vs. Swift Digital

eTouches seems to be well positioned to serve those needing event registration for small groups up to large conventions. Events with multiple sessions are very well organized and allows the planners to monitor registration and attendance with ease. One issue we have run into is the ability to give a discount to a specific registrant who signs up a group of individuals. We continue to work for a solution to this.

Incentivized

it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.

• Manages class size limits very well.
• Provides information for hotel booking and transfers so that all this information is in one record.
• Unlimited number of pages for the website is invaluable - we looked at other programs with only 4 pages for the website and that just isn't enough for our clients.

Incentivized

• drag-and-drop campaign builder
• email templates
• lead scoring
• Analytics

• Registration on the backend was confusing
• Sometimes the code would break and take a while to fix (adding images, extra text)
• Not intuitive for users

Incentivized

• More email flexibility would be good.
• Simplify the modules-there is a lot, and it can be overwhelming.

I had a few issues while onsite (over the weekend). The support information given to me was incorrect and I had a hard time tracking down how to get assistance while onsite (on a weekend). When you are onsite, issues are usually heightened and need an immediate response, and I didn't get that.

Incentivized

We loved CVENT and DoubleDutch, but it was much easier to have all the modules we needed in one platform, which happened to be Aventri.

Incentivized

We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia

• Much more thorough reporting than previous provider.
• The ability for long term goal creation based on the objectives evaluated post conference.

Incentivized

• Better lead quality
• Has allowed us to close clients quicker.
• Higher ROI
• Access to much more targeted customer data
• Getting used to the software took more time thn anticipated