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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Avira Prime

    Score8 out of 10
    N/AAvira Prime, now from Gen (the company formed from the merger of NortonLifeLock, Avast, Avira, and AVG), is an antivirus solution used to protect small businesses, a cross-platform and multi-device solution replacing Avira's legacy antivirus solutions phased out in December of 2021.

    $9.99

    per month 5 devices

    ThreatDown, powered by Malwarebytes

    Score9.5 out of 10
    N/AThreatDown (formerly Malwarebytes for Business), combines Malwarebytes' endpoint security capabilities in four bundles. The basic Core tier includes incident response, Next-gen AV, device control, vulnerability assessments, and the ability to block unwanted application.

    $345

    per year 5 endpoints (minimum)

    Pricing
    Avira PrimeThreatDown, powered by Malwarebytes
    Editions & Modules
    5 devices
    $9.99
    per month 5 devices
    25 devices
    $12.99
    per month 12 devices
    Core
    $345
    per year per endpoint (minimum 5)
    Advanced
    $395
    per year per endpoint (minimum 5)
    Elite
    $495
    per year per endpoint (minimum 5)
    Ultimate
    $595
    per year per endpoint (minimum 5)
    Offerings
    Pricing Offerings
    Avira PrimeThreatDown, powered by Malwarebytes
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.Optional Add-Ons include server and mobile device protection. Server protection ranges from $129 to $179 per annum depending on service tier. Mobile security is $10 per device, no matter the service tier. A 10% discount is offered for choosing a two-year billing plan.
    More Pricing Information
    Community Pulse
    Avira PrimeThreatDown, powered by Malwarebytes
    Considered Both Products
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answer on this topic
    Malwarebytes
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    86%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    13 Answers
    Features
    Avira PrimeThreatDown, powered by Malwarebytes
    Endpoint Security
    Comparison of Endpoint Security features of Avira Prime and ThreatDown, powered by Malwarebytes
    Feature
    Avira Prime
    -
    Ratings
    ThreatDown, powered by Malwarebytes
    8.8
    15 Ratings
    3% above category average
    Anti-Exploit Technology00 Ratings8.514 Ratings
    Endpoint Detection and Response (EDR)00 Ratings9.215 Ratings
    Centralized Management00 Ratings9.715 Ratings
    Hybrid Deployment Support00 Ratings8.08 Ratings
    Infection Remediation00 Ratings8.614 Ratings
    Vulnerability Management00 Ratings8.713 Ratings
    Malware Detection00 Ratings8.815 Ratings
    Best Alternatives
    Avira PrimeThreatDown, powered by Malwarebytes
    Small Businesses
    Norton 360
    Score7.8 out of 10
    SentinelOne Singularity
    Score9 out of 10
    Medium-sized Companies
    Malwarebytes
    Score8.8 out of 10
    BlackBerry Protect (CylancePROTECT)
    Score9.1 out of 10
    Enterprises
    AVG AntiVirus Business Edition
    Score8 out of 10
    ESET PROTECT
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Avira PrimeThreatDown, powered by Malwarebytes
    Likelihood to Recommend
    8.0
    (10 ratings)
    8.3
    (15 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Avira PrimeThreatDown, powered by Malwarebytes
    Likelihood to Recommend
    Gen (NortonLifeLock, Avast, Avira, AVG)
    It is good for organizations that need an AV solution that does really well in AV detection/performance tests, and also has a good track record for using little system resources on the client machine. It is less suited for organizations that want an AV product that is historically used by the industry or is known as an industry standard (e.g. Microsoft products, etc).
    Incentivized
    Read full review
    Malwarebytes
    I think Malwarebytes is the best anti-malware company. I think it is well-suited for any situation and any device. I think Malwarebytes does the best on Windows and on MacOS. Also, Malwarebytes is always improving, and you can tell they are a company that stays on top of cybersecurity trends. If you have a tight budget or looking for the cheapest solution, then Malwarebytes may not be the solution for you. To clarify, I don't think Malwarebytes is that much more expensive compared to its closest competitors.
    Incentivized
    Read full review
    Pros
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • It detects adware (sometimes you just need some ease of advertisement) and phishing.
    • It has Webguard, that allows us to block access to malicious websites.
    • It scans email (POP3 and SMTP), an everyday tool I personally use.
    • It has Bootable RescueCD, wich helps to remove malware and system recoveries.
    • It has a very high detection rate and a very fast scanning engine.
    Incentivized
    Read full review
    Malwarebytes
    • Protects against malware - No matter how much training you give end users on social hacking, there is always a breach at some point.
    • Protects against ransomware - Ransomware could spell disaster for a company...it could literally shut the doors for good.
    • Centralized administration - Without a terrific centralized method to manage all the systems being protected, it would require an extra position just to maintain all endpoints.
    Incentivized
    Read full review
    Cons
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • For the use that I currently give to my laptop it works very well, but it can fail if your way of surfing the web is careful and you dedicate yourself to visit infected forums, download files from any part, or use bad programs.
    Incentivized
    Read full review
    Malwarebytes
    • poor customer service
    • dashboard says product is working EVEN THOUGH IT WAS NOT!
    • slow response to concerns that should be easy to remedy
    • creates baggage which caused certain computers and the network to run more slowly
    • caused 3 computers on our network top have windows errors and network issues
    Read full review
    Likelihood to Renew
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Malwarebytes
    When I first used the tool in my home systems MANY years ago, I wished for a Business version. I was once at a focus group for a major antivirus company, and one attendee’s feedback to “what could we do better?” was “buy out MalwareBytes and add it to your tool”. I’ve used the Business version since it first became available, and have continued to be a dedicated user through the many iterations and improvements
    Incentivized
    Read full review
    Usability
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Malwarebytes
    It simply works. It doesn't require the hand-holding and monitoring that some other solutions do. It's simple to deploy and maintain, and adding custom content such as Exceptions require minimal effort. I’ve had to add a few exceptions for internal-use, in-house-developed tools, but it’s quite simple to do so within the online interface
    Incentivized
    Read full review
    Support Rating
    Gen (NortonLifeLock, Avast, Avira, AVG)
    Since the product runs really well overall, and I haven't really run into any major issues, I have not had a need to contact the vendor directly for support. I have perused the vendor's site for other support channels, and they do have a number of good support options, such as submitting a request, KB articles, and Community forums. One support option that does not seem to be available (or might be really hard to find) is a direct line to call for phone support. As an individual or business member you can submit a request via a web form, which then will be sent to the tech support team, at which point they will call you.
    Incentivized
    Read full review
    Malwarebytes
    As I mentioned, we have only email support. Their phone support was very expensive. If we ever have any issues, we have to email them and wait for their response. In most cases, I have figured out the issue on my own. The software is very stable so we haven't used their support much.
    Incentivized
    Read full review
    Implementation Rating
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Malwarebytes
    I first implemented this more than 10 years ago, when it required an in-site setup with SQL Server (or SQL Express), and even that was pretty easy. With the move to centralized web management some treats ago, it’s become even easier to deploy
    Incentivized
    Read full review
    Alternatives Considered
    Gen (NortonLifeLock, Avast, Avira, AVG)
    F-Secure despite being a good antivirus when it comes to protecting home equipment does not act the same for business protection because its performance is much lower as well as its ease of use while Avira meets these requirements and its protection is much more complete and efficient, since not only acts against common threats but it is also optimal to protect against advanced threats and the one that works in real time makes the virus detection rate much more efficient before any other antivirus, that is why It is ideal for the protection of business teams
    Read full review
    Malwarebytes
    It's no contest. Cisco AMP, Umbrella and Endpoint use vast amounts of resources and provide little protection when compared with Malwarebytes. One client recently replaced Cisco with MWB and found over 7,300 vulnerabilities on 352 endpoints, including 120 listed as Critical and 7,180 listed as High, with CVE's dating back to 2008.
    Read full review
    Return on Investment
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • I have not had serious infections due to viruses or Trojans. In addition, every time a malicious code is downloaded, Avira detects it and blocks it fast enough. So, I have not had to re-format my PC, I have not lost documents that I had stored on disk C, and of course, I have not lost time trying to recover the data from my PC.
    • I've also been able to install it on not-so-powerful PCs, so its users have been able to continue using their computers without any problem and also avoid serious infections.
    Incentivized
    Read full review
    Malwarebytes
    • The ease of remediation has saved our IT team a number of hours manually installing, for example, the free version of Malwarebytes to remove infections, and then cleaning the machine up. Being able to centrally send commands to clean the device is much more efficient.
    • The centralised management has also alerted us to infections on machines that we might not otherwise have known about, as the existing AV had not detected them, saving us potential data loss, or system damage.
    Incentivized
    Read full review
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