AWS Data Exchange vs. AWS Lambda vs. Google App Engine

AWS Data Exchange fits best for scenarios where you have datasets that you would like to sell and you want to deliver it to anyone who would like to purchase it. It really beats having to set up downloads via your own website or portal. However, it can get complicated to manage if you're trying to deliver a dataset a client has already paid for.

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Lambda excels at event-driven, short-lived tasks, such as processing files or building simple APIs. However, it's less ideal for long-running, computationally intensive, or applications that rely on carrying the state between jobs. Cold starts and constant load can easily balloon the costs.

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App Engine is such a good resource for our team both internally and externally. You have complete control over your app, how it runs, when it runs, and more while Google handles the back-end, scaling, orchestration, and so on. If you are serving a tool, system, or web page, it's perfect. If you are serving something back-end, like an automation or ETL workflow, you should be a little considerate or careful with how you are structuring that job. For instance, the Standard environment in Google App Engine will present you with a resource limit for your server calls. If your operations are known to take longer than, say, 10 minutes or so, you may be better off moving to the Flexible environment (which may be a little more expensive but certainly a little more powerful and a little less limited) or even moving that workflow to something like Google Compute Engine or another managed service.

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• Simplified data delivery
• Ability to create any amount of data products
• Ability to integrate payment plans with data products
• Tracking data downloads and users
• Integration with other AWS data services

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• No provisioning required - we don't have to pay anything upfront
• Serverless deployment - it gets executed only when request comes and we pay only for the time the request is getting executed
• Integrates well with AWS CloudWatch triggers so it is easy to setup scheduled tasks like cron jobs

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• Quick to develop, quick to deploy. You can be up and running on Google App Engine in no time.
• Flexible. We use Java for some services and Node.js for others.
• Great security features. We have been consistently impressed with the security and authentication features of Google App Engine.

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• Integration with more data sources
• Ability to deliver data to clients without AWS accounts
• Inclusion of direct data downloads in addition to asynchronous methods

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• Developing test cases for Lambda functions can be difficult. For functions that require some sort of input it can be tough to develop the proper payload and event for a test.
• For the uninitiated, deploying functions with Infrastructure as Code tools can be a challenging undertaking.
• Logging the output of a function feels disjointed from running the function in the console. A tighter integration with operational logging would be appreciated, perhaps being able to view function logs from the Lambda console instead of having to navigate over to CloudWatch.
• Sometimes its difficult to determine the correct permissions needed for Lambda execution from other AWS services.

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• There is a slight learning curve to getting used to code on Google App Engine.
• Google Cloud Datastore is Google's NoSQL database in the cloud that your applications can use. NoSQL databases, by design, cannot give handle complex queries on the data. This means that sometimes you need to think carefully about your data structures - so that you can get the results you need in your code.
• Setting up billing is a little annoying. It does not seem to save billing information to your account so you can re-use the same information across different Cloud projects. Each project requires you to re-enter all your billing information (if required)

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There have been a lot of problems with ADX. First, the entire system is incredibly clunky from beginning to end.First, by AWS's own admission they're missing a lot of "tablestakes functionality" like the ability to see who is coming to your pages, more flexibility to edit and update your listings, the ability to create a storefront or catalog that actually tries to sell your products. All-in-all you're flying completely blind with AWS. In our convos with other sellers we strongly believe very little organic traffic is flowing through the AWS exchange. For the headache, it's not worth the time or the effort. It's very difficult to market or sell your products.We've also had a number of simple UX bugs where they just don't accurately reflect the attributes of your product. For instance for an S3 bucket they had "+metered costs" displayed to one of our buyers in the price. This of course caused a lot of confusion. They also misrepresented the historical revisions that were available in our product sets because of another UX bug. It's difficult to know what other things in the UX are also broken and incongruent.We also did have a purchase, but the seller is completely at their whim at providing you fake emails, fake company names, fake use cases because AWS hasn't thought through simple workflows like "why even have subscription confirmation if I can fake literally everything about a subscription request." So as a result we're now in an endless, timewasting, unhelpful thread with AWS support trying to get payment. They're confused of what to do and we feel completely lost.Lastly, the AWS team has been abysmal in addressing our concerns. Conversations with them result in a laundry list of excuses of why simple functionalities are so hard (including just having accurate documentation). It was a very frustrating and unproductive call. Our objective of our call was to help us see that ADX is a well-resourced and well-visioned product. Ultimately they couldn't clearly articulate who they built the exchange for both on the seller side and the buyer side.Don't waste your time. This is at best a very foggy experiment. Look at other sellers, they have a lot of free pages to try to get attention, but then have smart tactics to divert transactions away from the ADX. Ultimately, smart move. Why give 8-10% of your cut to a product that is basically bare-bones infrastructure.

App Engine is a solid choice for deployments to Google Cloud Platform that do not want to move entirely to a Kubernetes-based container architecture using a different Google product. For rapid prototyping of new applications and fairly straightforward web application deployments, we'll continue to leverage the capabilities that App Engine affords us.

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I give it a seven is usability because it's AWS. Their UI's are always clunkier than the competition and their documentation is rather cumbersome. There's SO MUCH to dig through and it's a gamble if you actually end up finding the corresponding info if it will actually help. Like I said before, going to google with a specific problem is likely a better route because AWS is quite ubiquitous and chances are you're not the first to encounter the problem. That being said, using SAM (Serverless application model) and it's SAM Local environment makes running local instances of your Lambdas in dev environments painless and quite fun. Using Nodejs + Lambda + SAM Local + VS Code debugger = AWESOME.

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I had to revisit the UI after a year of just setting up and forgetting. The UI got some improvements but the amount of navigation we have to go through to setup a new app has increased but also got easier to setup. Gemini now is integrated and make getting answers faster

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Amazon consistently provides comprehensive and easy-to-parse documentation of all AWS features and services. Most development team members find what they need with a quick internet search of the AWS documentation available online. If you need advanced support, though, you might need to engage an AWS engineer, and that could be an unexpected (or unwelcome) expense.

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Good amount of documentation available for Google App Engine and in general there is large developer community around Google App Engine and other products it interacts with. Lastly, Google support is great in general. No issues so far with them.

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AWS Lambda is good for short running functions, and ideally in response to events within AWS. Google App Engine is a more robust environment which can have complex code running for long periods of time, and across more than one instance of hardware. Google App Engine allows for both front-end and back-end infrastructure, while AWS Lambda is only for small back-end functions

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We were on another much smaller cloud provider and decided to make the switch for several reasons - stability, breadth of services, and security. In reviewing options, GCP provided the best mixtures of meeting our needs while also balancing the overall cost of the service as compared to the other major players in Azure and AWS.

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• Reduced time to publish datasets for sale by more than 80%
• Increased net profit from dataset sales by ~10%
• Reduced data delivery time to clients by 15%

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• Positive - Only paying for when code is run, unlike virtual machines where you pay always regardless of processing power usage.
• Positive - Scalability and accommodating larger amounts of demand is much cheaper. Instead of scaling up virtual machines and increasing the prices you pay for that, you are just increasing the number of times your lambda function is run.
• Negative - Debugging/troubleshooting, and developing for lambda functions take a bit more time to get used to, and migrating code from virtual machines and normal processes to Lambda functions can take a bit of time.

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• Effective employee adoption through ease of use.
• Effective integration to other java based frameworks.
• Time to market is very quick. Build, test, deploy and use.
• The GAE Whitelist for java is an important resource to know what works and what does not. So use it. It would also be nice for Google to expand on items that are allowed on GAE platform.

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