AWS IoT Core is a managed cloud service that lets connected devices interact with cloud applications and other devices. It includes the Device Gateway and the Message Broker, which connect and process messages between IoT devices and the cloud. AWS IoT Core connects AWS and Amazon services like AWS Lambda, Amazon Kinesis, Amazon S3, Amazon SageMaker, Amazon DynamoDB, Amazon CloudWatch, AWS CloudTrail, Amazon QuickSight, and Alexa Voice Service to build IoT applications that gather, process,…
$0.08
Per Million Minutes
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
End-to-end encryption is an amazing feature because we use IoT to connect to various devices in order to gather data/ stats in real-time. We're able to publish solutions with ease and at a faster rate because of AWS IoT Core. However, its inability to interact with other IoT tools is a big con that I would like them to improve upon.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
I give AWS IoT Core's overall usability this rating because it is very easy to use and is enjoyed by all of our staff. The only problem is that it sometimes glitches and it freezes a lot. So overall, the usability of AWS IoT Core is very good, and we will continue to use it.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
It covers all the aspects of IoT services required for an IoT company. It supports all the industry-wide protocols for secure data transmission and integrates powerful AL and ML technology for data analytics. For data storage, Amazon S3 is a great solution. Strong tech support and user community. Since it is widely used as compared to other products, there is an abundance of training and learning material on the web.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Azure IoT service provides more or less the same services as compared to AWS IoT core, however the costing of AWS lead us to continued usage of IoT core over Azure IoT services. Also, considering our existing technology stack is on AWS, it was a natural selection for better integration and ease of use.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
