Braze

Braze

112 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Braze	Score 8.7 out of 10	N/A	Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.	N/A

Pricing

Braze

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Pricing Offerings
Braze
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

Optional

Additional Details

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Community Pulse
	Braze
Considered Both Products	Braze Daniel Willis CRM Lead Chose Braze Much better Incentivized Helpful? NR Nikola Rudic CRM Lead Chose Braze Braze and SFMC are pretty close, but Braze hits the sweet spot with the amount of features it offers and price. Salesforce can be more advanced in terms of features, but is also more complex, and it is pricier. Incentivized Helpful? Verified User Manager Chose Braze Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate … Incentivized Helpful? Verified User Consultant Chose Braze Braze and Iterable stood out as the best two customer engagement tools for us, but the level of support and out-of-the-box features offered by Braze pipped them slightly ahead of the competition. Overall, they showed the tool as the best solution we needed, specifically to our … Incentivized Helpful? Verified User Employee Chose Braze Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new … Incentivized Helpful? Verified User Manager Chose Braze NA Incentivized Helpful? Verified User Executive Chose Braze Braze is far superior in terms of its interface to Adobe Campaign. It is much easier to segment audiences and build detailed canvases' with little to no effort. However, when it comes to sourcing issues with certain sends, Adobe Campaign is much easier to navigate and pinpoint … Incentivized Helpful? Verified User Team Lead Chose Braze Braze compliments many of our other services and even though it required a lot of initial effort to get Braze integrated with our app, web, stack, etc. It resulted in less training time and provided us with more features in order to enhance the user experience across the board, … Incentivized Helpful? Verified User Project Manager Chose Braze Up to date and modern day standards. Continually improving functionality. Great documentation. Incentivized Helpful? Verified User Engineer Chose Braze We used other providers before, such as Mailchimp. However, we believe that Braze does a better job of actually landing in the right place; our clickthrough rate spiked once we switched over to Braze. Incentivized Helpful? Verified User Manager Chose Braze Braze is much quicker, easy to use, and has more out-of-the-box features! Incentivized Helpful? Verified User Program Manager Chose Braze Adobe Campaign is a very slow and manual CRM platform that was chunky and hard to deploy cross-channel. Support availability is also lacking when compared to Braze. Incentivized Helpful? Shelby Kolb Data Analyst Chose Braze Braze is far more advanced than both of these tools. Incentivized Helpful? Verified User Program Manager Chose Braze Braze allows for us to build multi-channel, multi-step campaigns and user journeys that involve email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc. In addition, Braze provides robust reporting, segmentation, personalization, import, and … Incentivized Helpful? Verified User Director Chose Braze Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent! Helpful? MP Marta Polaniec VP of Product & Marketing Chose Braze Braze fit our needs completely with clean integration, simple dashboard, and step by step creation of campaigns & customer journeys. Incentivized Helpful? Reggie Juliot, MA Email Marketing Manager Chose Braze Braze is more user-friendly than Marketo and just as powerful in most aspects except for lead scoring. Incentivized Helpful? Ilana Fromm Director of Marketing, Lifecycle + Email Chose Braze We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle … Incentivized Helpful? Verified User Manager Chose Braze Braze has a bit easier UI - more marketer friendly than Adobe Campaign and SFCC. Better journey/canvas function than Oracle and Listrak. Probably better functionality for mobile app than Oracle (I haven't used Braze for mobile app but did use Oracle). Braze has the least … Helpful? Nash Goudie Marketing Communications Manager Chose Braze Braze is the obvious choice between these. There is more functionality, better tools, and an amazing community. We transitioned from an in-house communication platform to Braze and we will never go back. Incentivized Helpful? Verified User Director Chose Braze Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in … Incentivized Helpful? Verified User Strategist Chose Braze I didn't made that decision, but I know usability was a key point to choosing Braze. Incentivized Helpful?
Top Pros	Pro Easy to use Pro Customer support Pro Push notifications
Top Cons	Minus Analytics dashboard Minus Target audiences Minus Moving data

Best Alternatives
	Braze
Small Businesses	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Bright Pattern Contact Center Score 10.0 out of 10
Enterprises	Conversica Score 9.5 out of 10
All Alternatives	View all alternatives

User Ratings
	Braze
Likelihood to Recommend	8.8 (50 ratings)
Usability	7.2 (17 ratings)
Support Rating	4.5 (21 ratings)

User Testimonials
	Braze
Likelihood to Recommend	Braze Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing. Incentivized Verified User Anonymous Read full review
Pros	Braze Canvases are a straightforward way to dynamically target users We have a lot of control over our email templates- especially compared to the last service we used Built-in reporting is fantastic and offers solid insight Braze integration with our consumer-facing App opened up a lot of options for us when running promos Incentivized Verified User Anonymous Read full review
Cons	Braze It offers analytics insights, but this is still not incredibly detailed It takes a while for features on the product roadmap to be implemented The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities Incentivized Verified User Anonymous Read full review
Usability	Braze Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business. Incentivized Verified User Anonymous Read full review
Support Rating	Braze Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email Verified User Anonymous Read full review
Alternatives Considered	Braze Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting. Incentivized Verified User Anonymous Read full review
Return on Investment	Braze Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours. Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account. Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users. JR Jennifer Rudin Growth / Nurture Strategist Read full review
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