Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Roughly the same as Marketo wrt to ease of use, functionality. Marketo was a bit more flexible in segmentation logic which helped the HEMS business.
Salesforce was the weakest of the three - an old email platform bolted onto a newer messaging platform. Some functionality …
Verified User
Employee
Chose Braze
I have used them in other businesses and have found them to be too basic. Braze provides such a dynamic range of features, its a no brainer for me. I think for the size of the business I am in now, Braze makes sense to be our product of choice as it can support everything we …
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for …
I am not a CRM, mobile-CRM, or lifecycle marketing technology expert.
Braze is distinct from the other tools I have used due to the SDK integration and feature set specifically suited for mobile app product-led companies like mine.
Braze offers stronger tutorials and more flexible personalization and targeting options compared to other platforms I’ve used. While other tools included some of the same features, they were harder to learn because of limited tutorials or confusing UX/UI. Many of them also used …
Over time, I realize that I need a platform that gives me the benefit of each platform all in one without having to switch for each benefit and that's why I went with Braze.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and …
Braze offers increased automation and data integration with better customer support and management than the likes of Saleforce. The features available in Braze far outreach that of Twilio SendGrid, which we used as a basic email comms platform rather than full CEP. eInsight CRM …
I actually really liked Iterable, but was forced internally to switch platforms due to its inability to handle our volume and its rising costs. Iterable was much easier to use out of the box, and I preferred much of its UI, but ultimately, our business outgrew it. We spent 9 …
We have a worldwide userbase, and the fact that Braze has teams all over the world made us feel reassured that we can tap into their expertise if needed.
Braze definitely requires some extra knowledge about automation and data. It is less intuitive and less user-friendly than Klaviyo, but it is potentially more versatile.
Braze is an organization fit given the nature of the business, But Salesforce Marketing Cloud could also be very useful, it just require a lot more enablement.
Salesforce Marketing Cloud is very expensive, and its UI is not as easy to understand as compared to Braze. Braze's UI/UX is very eye-catching and easy to navigate through with plenty of helpful materials available.
Verified User
Manager
Chose Braze
I would say Braze is far better in creaitng detailed and intelligent marketing journeys than any of the products I have mentioned. Intercom is primarily a support channel and so wasn't suitable for my use case, having limited features and requiring workarounds. Mailchimp is …
I have not evaluated or used any other product like Braze, but in my organization we earlier used Adobe Campaign and we also use Salesforce within the organization, the main reason for preferring Braze over other was the personalizarion, smart segmentaiton and Cross-channel …
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
