Ayasdi Core vs. Salesforce CRM Analytics

Well suited: 1. If data set is not yet well organized. 2. Hypothesis is not yet established. 3. Need to visually explore to find patterns of data (often when analysts have no good understanding of data) 4. When [you need] to analyze events with a timeframe (specifically a sequence of events as a transaction) Less appropriate 1. If a data set is very large, such as Hadoop data, it becomes hard to manage data pipeline and process to feed the data into Ayasdi. To be feed into Ayasdi, data should be aggregated or organized to some level.

Incentivized

For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.

Incentivized

• Ayasdi Core provides an easy way to get some insight on data. Typically analytics may require having a model or hypothesis before starting to look into the data, but Ayasdi lets you just feed the data first then start seeing what the data looks like.
• Ayasdi Core's topological network visualization is quite unique. It allows you to explore patterns and potential relations between multiple data elements. A user can also dynamically navigate data with different aspects on the web.
• The Web version of Ayasdi is easy to use, stable, and fast. It hasn't crashed even when we feed it a lot of data sets, although it took time.

Incentivized

• Interactive Dashboards, it [consists] of wide variety of charts
• Data from different sources can be easily integrated with it
• Security, it provides easy way to secure and share the information with the users
• Support actions like opening hyperlink etc
• Almost everything can be done from configuration
• Data can easily be managed from dataflow.

Incentivized

• Use of Python SDK is required to feed data into Ayasdi, but it lacks training materials or sample codes for a novice to get started.
• Although Web UI of Ayasdi is looking good, often it freezes when the user runs an analysis. It doesn't crash but the web page needs to be refreshed to see the progress of analysis.
• Algorithms provided by Ayasdi, such as metrics types, lens types need to be explained (what they are and what their strengths and weaknesses are). We had to Google or do research on our own to understand what they are.

Incentivized

• Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
• Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
• Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
• More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.

Incentivized

For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.

Incentivized

I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.

Incentivized

An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes

Incentivized

We had a working group that has been using R studio for the general purpose of statistical analysis in our organization. Although it is a great tool that provides enriched function sets, it is time-consuming for our clinical analysts to learn the tool to see the first result. R is somewhat of a developer-oriented/friendly tool. Ayasdi is friendly to a domain analyst or end users. Plus, support and consulting from Ayasdi were excellent so that we could get knowledge from them immediately whenever we needed.

Incentivized

Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.

Incentivized

• I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.

Incentivized