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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Balsamiq

    Score7.2 out of 10
    N/ABalsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.

    $12

    per month (up to 2 projects)

    Whimsical

    Score9.3 out of 10
    N/AWhimsical is a visual workspace application from the company of the same name in Denver, allowing users to create collaborative wireframes, mindmaps, flowcharts, and sticky notes.

    $12

    per month per editor

    Pricing
    BalsamiqWhimsical
    Editions & Modules
    No answers on this topic
    Pro
    $12
    per month per editor
    Business
    $18
    per month per editor
    Enterprise
    $240
    per year per editor
    Offerings
    Pricing Offerings
    BalsamiqWhimsical
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay per project, not per user17% discount for annual billing on Pro and Business plans.
    More Pricing Information
    Community Pulse
    BalsamiqWhimsical
    Considered Both Products
    Balsamiq
    No answer on this topic
    Whimsical
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    9 Answers
    Best Alternatives
    BalsamiqWhimsical
    Small Businesses
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    Medium-sized Companies
    No answers on this topic
    FigJam
    Score7.9 out of 10
    Enterprises
    No answers on this topic
    Freehand by InVision
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BalsamiqWhimsical
    Likelihood to Recommend
    8.5
    (31 ratings)
    9.5
    (10 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (3 ratings)
    Support Rating
    5.0
    (1 ratings)
    5.7
    (3 ratings)
    User Testimonials
    BalsamiqWhimsical
    Likelihood to Recommend
    Balsamiq
    Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
    Incentivized
    Read full review
    Whimsical
    It's extremely well-suited for rapid wire-framing of concepts, as product teams can quickly collaborate on any idea and create a visual blueprint of it. Whimsical could provide more intuitive feature prioritization templates. The current templates lack the necessary detail and could be further enhanced from a UI/UX standpoint.
    Incentivized
    Read full review
    Pros
    Balsamiq
    • Easy to use
    • Produces good quality mock ups and prototypes
    • Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
    • Has a good selection of standard shapes that mock real world fields / controls
    • Allows not for profit organisations use it for free
    Incentivized
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    Whimsical
    • Simple to use
    • Tons of uses
    • Can be customized with themeing
    • Can organize all your boards pretty much however you want
    Incentivized
    Read full review
    Cons
    Balsamiq
    • The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
    • There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
    • There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
    Incentivized
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    Whimsical
    • Kind of want to see some of the functionality of other similar apps like Miro but the app is great at what it does
    • Folder structure takes a little time to get used to
    • Nitpicking here but not a big fan of the default font
    Incentivized
    Read full review
    Likelihood to Renew
    Balsamiq
    I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
    Incentivized
    Read full review
    Whimsical
    No answers on this topic
    Usability
    Balsamiq
    Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
    Incentivized
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    Whimsical
    It's fairly intuitive, I rarely have any problems using the app. The layout is pretty user-friendly and easy to adapt to. There's a lot of tooltips to help with the various features and functions, so it's very easy to get self-help for the most part. Overally, I'm pretty happy and satisfied with the usage of Whimsical for mind-mapping.
    Incentivized
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    Support Rating
    Balsamiq
    We haven't had to use the support feature yet
    Incentivized
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    Whimsical
    I reached out to support, as I was interested in possibly investing in the organization, and they quickly and happily informed me they are a bootstrap organization and do not take on investors at this time. The swift response and information readily available for my consumption was extremely helpful and shows how solid the team behind it is.
    Incentivized
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    Alternatives Considered
    Balsamiq
    Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
    Incentivized
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    Whimsical
    Whimsical is so much easier and has a better interface, so I think it's more suited to our workflow if compared to other tools like Google Charts. I really love this tool and I'm looking to learn and use it even more, as it helps us optimize our time, planning, and delivering more efficiently.
    Incentivized
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    Return on Investment
    Balsamiq
    • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
    • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
    • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
    Incentivized
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    Whimsical
    • We've been using free version, so it's a no brainer.
    • As it helps us focus on the information organization process, we don't lose time redoing work due to the lack of planning before doing design or code.
    • We can collaborate on the same project, so it's easier to get things done as we're working from home as well.
    Incentivized
    Read full review
    ScreenShots

    Balsamiq Screenshots

    Screenshot of the Balsamiq user interfaceScreenshot of the commenting feature, which supports collaborationScreenshot of where to export wireframes to PDF and PNGScreenshot of where to add wireframes to Confluence pages to clarify ideas, make specs visual, and align teamsScreenshot of where to add wireframes to Jira issues to clarify specs, reduce rework, and help teams build the right thing