What users are saying about
16 Ratings
3 Ratings
16 Ratings
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Score 7.8 out of 100
3 Ratings
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Score 8 out of 100

Likelihood to Recommend

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

WideOrbit

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis DSP
7.9
WideOrbit
7.0
Data Transfer
Basis DSP
7.7
WideOrbit
7.0
DSP integration
Basis DSP
8.2
WideOrbit
7.0

Ad Campaigns

Basis DSP
9.1
WideOrbit
7.8
Ad campaign creation
Basis DSP
9.4
WideOrbit
Ad deployment
Basis DSP
8.6
WideOrbit
7.0
Display advertising
Basis DSP
9.2
WideOrbit
8.0
Ad display and retargeting segmentation
Basis DSP
9.3
WideOrbit
8.0
Sequence targeting
Basis DSP
9.0
WideOrbit
8.0

Ad Reporting & Analytics

Basis DSP
7.3
WideOrbit
7.8
Ad dashboards
Basis DSP
7.6
WideOrbit
8.0
Ad performance reports
Basis DSP
7.3
WideOrbit
10.0
Ad conversion tracking
Basis DSP
7.9
WideOrbit
6.0
Ad attribution reporting
Basis DSP
6.9
WideOrbit
7.0
Cross-channel ad management
Basis DSP
6.9
WideOrbit
6.0
Ad forecasting and optimization
Basis DSP
7.5
WideOrbit
10.0

Pros

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

WideOrbit

  • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
  • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
  • Very user friendly and efficient to use.
  • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
Anonymous | TrustRadius Reviewer

Cons

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

WideOrbit

  • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
  • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
  • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
Anonymous | TrustRadius Reviewer

Usability

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

WideOrbit

No score
No answers yet
No answers on this topic

Support Rating

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

WideOrbit

No score
No answers yet
No answers on this topic

Implementation Rating

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

WideOrbit

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

WideOrbit

I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
Anonymous | TrustRadius Reviewer

Return on Investment

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

WideOrbit

  • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
Anonymous | TrustRadius Reviewer

Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WideOrbit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis DSP
7.9
WideOrbit
8.0

Likelihood to Renew

Basis DSP
10.0
WideOrbit

Usability

Basis DSP
9.0
WideOrbit

Support Rating

Basis DSP
10.0
WideOrbit

Implementation Rating

Basis DSP
9.0
WideOrbit

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