Basis DSP vs WideOrbit

• Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
• API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
• Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.

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• Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
• It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
• Very user friendly and efficient to use.
• The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

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• Notification system should be improved.
• Reporting should be more granular and more dimensions.
• They should build an API to check costs on an hourly basis.

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• The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
• Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
• In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.

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• We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.

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• The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit

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