Benchmark Email vs. ConvertFlow

Their free option has no time limit and accepts an email list of 2,000 contacts. That's generous considering that some similar software have free trials limited to a month or less and will allow only about 1,000 contact lists, if not less. With that 2,000 contact space available for free on Benchmark email, I can gather 2,000 leads or buyers into my email program without paying. Thus, Benchmark Email is suited for profitability, especially for a start-up business.

I'd say just about every marketing application can benefit from ConvertFlow's features and flexibility. Some step-by-step logic form builders limit what you can have on each step, ConvertFlow leaves that totally up to you which is a huge plus. If you use Keap as your CRM, it is especially helpful as not all systems have a direct connection like this does. If there's an area it may be less suited than other specific tools, I'd say maybe survey forms. You certainly CAN build them, but there are other tools for that which create an easier experience building and for the user.

Incentivized

• They have the option to incorporate email automation.
• HTML is available if you want to use your own templates.
• They give you the ability to edit some HTML on their drag and drop version.

Incentivized

• step-by-step forms
• CRM integration
• logic-based user interface
• lead data

Incentivized

• Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
• Stagnant platform - few notable features or fixes over the past two years.
• Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.

Incentivized

• lead source from Google - can't tell paid vs organic
• Some custom fields in forms require duplicating or re-setting up across forms - could used custom saved questions library
• From landing pages, opening a pop-up requires building a pop-up outside the page. this is good when multiple pages use the same pop-up but in other cases can be time-consuming to exit the page, build, then go back and finish the page. small detail really but worth knowing about
• you can set up custom URLs, but so far no option to integrate, for instance, into WordPress and give a landing page your actual URL. So instead of "domain.com/page" you have to use "go.domain.com/page" or something like that. would be nice to keep it within my URL in some cases.

Incentivized

At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be competitive and provide a more refined UI

Incentivized

All of these I used for different, specific purposes. ConvertFlow accomplishes ALL of those purposes and does them well. There might be an area or two where others excel, but you end up needing more than one tool to accomplish the same results as ConvertFlow can do in one tool.

Incentivized

• We were able to reduce recurring costs by 20% per year by buying an extended contract plan.
• Benchmark is more robust than our previous software, and we've been able to increase newsletter sales by about 10% per year.
• We were able to introduce split a/b testing into our newsletter mix, as it's a native feature of Benchmark.

Incentivized

• Saves my team a TON of time. we've used form tools before that generated results but took a whole afternoon to properly set up. My team can set up new forms or a/b test designs in minutes.
• Signup optimization is now attainable for many team members. Even my designers can easily test their own work, you don't have to have a deep data analysis to see what's working

Incentivized