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26 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Bing Webmaster Tools

Bing Webmaster Tools isn't as useful of a tool as Google Webmaster, but it's still necessary to have. If you want to be found on search engines, making sure your site is indexed by all major engines (Google and Bing/Yahoo) is very important. But in most cases we really only use Bing Webmaster Tools when we absolutely have to - Google Webmaster can do everything we need it to and more and is where we live primarily.
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Feature Rating Comparison

SEO

Bing Webmaster Tools
6.7
Keyword analysis
Bing Webmaster Tools
7.3
Backlink management
Bing Webmaster Tools
7.5
SERP ranking tracking
Bing Webmaster Tools
5.7
Page grader
Bing Webmaster Tools
7.2
Competitive analysis
Bing Webmaster Tools
6.0
Site audit / diagnostics
Bing Webmaster Tools
8.0
Site recommendations
Bing Webmaster Tools
7.8
Task management
Bing Webmaster Tools
4.0

SEO Channels

Bing Webmaster Tools
6.1
Local SEO
Bing Webmaster Tools
5.5
Social SEO
Bing Webmaster Tools
5.0
Mobile SEO
Bing Webmaster Tools
6.3
Global SEO
Bing Webmaster Tools
7.5

SEO Platform & Account Management

Bing Webmaster Tools
6.6
Multi-domain support
Bing Webmaster Tools
6.7
Integration with web analytics tools
Bing Webmaster Tools
6.6

Pros

  • SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
  • Best help and support among the major search engines
  • XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
  • Ability to disavow links. Not available in google!
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Cons

  • Interface is clunky compared to google search console
  • search keyword report data is not as robust as google
  • Some bing dashboards have too much information and could be put in separate reports
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Alternatives Considered

Use both platforms. Both platforms serve different purposes but should be used side by side
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Return on Investment

  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
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Pricing Details

Bing Webmaster Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details