Bing Webmaster pulls together all of your needed SEO tools!
Jon Ackerman | TrustRadius Reviewer
August 11, 2017

Bing Webmaster pulls together all of your needed SEO tools!

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bing Webmaster Tools

We use Bing Webmaster tools to update and keep our website aligned with what Bing allows. The webmaster tools have deep search capabilities for your site and allow you to tune your website to get the greatest SEO available. The integration with their Bing Ads and keyword searches is so important and the fact that it is all in one accessible place makes it easy to not jump between different parts of the backend.
  • Quick access to all of your Bing stats.
  • The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
  • The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
  • We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
This is another option to Google or Moz and is still important to tracking stats and SEO. Without the integration that Microsoft has created for Bing Webmasters, there would be a soft spot in the market. I think that for users who are more suited to Microsoft, the UI of the backend will be comforting. For those of us with more design backgrounds, we will use it because we have to, not because we want to.

Bing Webmaster Tools Feature Ratings

Keyword analysis
6
Backlink management
7
SERP ranking tracking
5
Page grader
6
Competitive analysis
6
Site audit / diagnostics
6
Site recommendations
7
Task management
4
Local SEO
7
Social SEO
6
Mobile SEO
8
Global SEO
5
Multi-domain support
6
Integration with web analytics tools
6