The Surprisingly Effective Younger Brother to Google Search Console
July 05, 2019

The Surprisingly Effective Younger Brother to Google Search Console

Griffin Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Webmaster Tools

Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
  • Better clarity on traffic data from Bing and Yahoo separately.
  • Easier ownership verification.
  • Sessions from Bing and Yahoo have increased year over year.
  • Zero critical SEO errors.
Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on using both of them.
Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.

Bing Webmaster Tools Feature Ratings

8.1
Keyword analysis
9
Backlink management
8
SERP ranking tracking
8
Page grader
9
Competitive analysis
7
Site audit / diagnostics
7
Site recommendations
8
Task management
9
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
8
Global SEO
8
Multi-domain support
9
Integration with web analytics tools
7