The Surprisingly Effective Younger Brother to Google Search Console
Overall Satisfaction with Bing Webmaster Tools
Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
Pros
- Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
- Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
- In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Cons
- Better clarity on traffic data from Bing and Yahoo separately.
- Easier ownership verification.
- Sessions from Bing and Yahoo have increased year over year.
- Zero critical SEO errors.
Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on using both of them.
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