A useful tool that could be improved upon
December 20, 2018

A useful tool that could be improved upon

Jordan Harpst | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Webmaster Tools

Our marketing department uses Bing Webmaster Tools; we are the only ones in the organization that use it. Our primary use for Bing Webmaster Tools is submitting new URLs on our website for indexing. When we have a new page on our site, or a new blog post, we submit it to Bing Webmaster Tools for indexing to make sure they crawl it.
  • Make it easy to submit new pages to be crawled
  • SEO reports provide feedback on our webpages that aren't following best-practices
  • Overall there are a lot of different second-level tools that you may not know exist until you begin using it
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
  • Bing Webmaster Tools has allowed us to index our website and individual web pages quickly and efficiently for SEO purposes.
  • It has provided us with good feedback in terms of applying SEO best practices to our web pages.
Bing Webmaster Tools isn't as easy to use or intuitive as Google Search Console. Google's tool feels like it's cutting edge, while Bing's looks old and really has no leg up on Google. That being said, this isn't really a one-or-the-other type decision; you can, and should, use both Google Search Console and Bing Webmaster Tools because they're setup for two different search engines.
Bing Webmaster Tools isn't as useful of a tool as Google Webmaster, but it's still necessary to have. If you want to be found on search engines, making sure your site is indexed by all major engines (Google and Bing/Yahoo) is very important. But in most cases we really only use Bing Webmaster Tools when we absolutely have to - Google Webmaster can do everything we need it to and more and is where we live primarily.

Bing Webmaster Tools Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Not Rated
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools
Not Rated