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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bing Webmaster Tools

    Score9.6 out of 10
    N/ABing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A
    Pricing
    Bing Webmaster ToolsKeywordSpy
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bing Webmaster ToolsKeywordSpy
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Bing Webmaster ToolsKeywordSpy
    SEO
    Comparison of SEO features of Bing Webmaster Tools and KeywordSpy
    Feature
    Bing Webmaster Tools
    8.6
    8 Ratings
    11% above category average
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    Keyword analysis10.08 Ratings9.01 Ratings
    Backlink management8.08 Ratings5.01 Ratings
    SERP ranking tracking8.08 Ratings9.01 Ratings
    Page grader9.07 Ratings4.01 Ratings
    Competitive analysis8.07 Ratings9.01 Ratings
    Site audit / diagnostics9.08 Ratings9.01 Ratings
    Site recommendations10.07 Ratings00 Ratings
    Task management7.04 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Bing Webmaster Tools and KeywordSpy
    Feature
    Bing Webmaster Tools
    8.5
    8 Ratings
    11% above category average
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    Local SEO8.06 Ratings9.01 Ratings
    Social SEO8.04 Ratings3.01 Ratings
    Mobile SEO8.07 Ratings3.01 Ratings
    Global SEO10.08 Ratings9.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and KeywordSpy
    Feature
    Bing Webmaster Tools
    9.5
    7 Ratings
    12% above category average
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    Multi-domain support10.07 Ratings9.01 Ratings
    Integration with web analytics tools9.06 Ratings7.01 Ratings
    Best Alternatives
    Bing Webmaster ToolsKeywordSpy
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bing Webmaster ToolsKeywordSpy
    Likelihood to Recommend
    10.0
    (8 ratings)
    9.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bing Webmaster ToolsKeywordSpy
    Likelihood to Recommend
    Microsoft
    I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
    Incentivized
    Read full review
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
    • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
    • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
    Incentivized
    Read full review
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    Cons
    Microsoft
    • The user-interface isn't as friendly or appealing as Google's - very bland overall.
    • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
    Incentivized
    Read full review
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    Usability
    Microsoft
    Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Alternatives Considered
    Microsoft
    I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
    Incentivized
    Read full review
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
    • Having another search engine to do reporting on helps increase hours and client spend
    • some issues flagged in bing but not seen in google can be fixed once shown in BWT
    Incentivized
    Read full review
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    ScreenShots