Bitly vs. Flurry Analytics (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bitly
Score 8.7 out of 10
N/A
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Flurry Analytics (discontinued)
Score 9.0 out of 10
N/A
Flurry Analytics, from Yahoo / Verizon Media, was a mobile app analytics that let users explore usage, engagement, retention, geographic, demographic, audience and technographic metrics. The product was sunsetted in 2024, and is no longer available.N/A
Pricing
BitlyFlurry Analytics (discontinued)
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BitlyFlurry Analytics (discontinued)
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFlurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.
More Pricing Information
Community Pulse
BitlyFlurry Analytics (discontinued)
Best Alternatives
BitlyFlurry Analytics (discontinued)
Small Businesses
Branch
Branch
Score 7.4 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Medium-sized Companies
Branch
Branch
Score 7.4 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Enterprises

No answers on this topic

Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BitlyFlurry Analytics (discontinued)
Likelihood to Recommend
9.0
(54 ratings)
9.0
(6 ratings)
Likelihood to Renew
10.0
(2 ratings)
3.7
(5 ratings)
Usability
9.5
(6 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
8.0
(8 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BitlyFlurry Analytics (discontinued)
Likelihood to Recommend
Bitly
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
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Discontinued Products
I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
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Pros
Bitly
  • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
  • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
  • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
  • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
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Discontinued Products
  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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Cons
Bitly
  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
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Discontinued Products
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
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Likelihood to Renew
Bitly
We've had great success with Bitly and will continue using it.
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Discontinued Products
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
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Usability
Bitly
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
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Discontinued Products
No answers on this topic
Reliability and Availability
Bitly
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
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Discontinued Products
No answers on this topic
Performance
Bitly
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
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Discontinued Products
No answers on this topic
Support Rating
Bitly
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
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Discontinued Products
No answers on this topic
In-Person Training
Bitly
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
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Discontinued Products
No answers on this topic
Online Training
Bitly
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
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Discontinued Products
No answers on this topic
Implementation Rating
Bitly
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
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Discontinued Products
No answers on this topic
Alternatives Considered
Bitly
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
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Discontinued Products
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
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Scalability
Bitly
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
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Discontinued Products
No answers on this topic
Return on Investment
Bitly
  • We have seen an increase in event surveys since user Bitly in addition to the QR code
  • There are less technical issues when users are trying to use the Bitly URL
  • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
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Discontinued Products
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
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ScreenShots