Bloomerang vs. WildApricot by Personify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomerang
Score 8.9 out of 10
Small Businesses (1-50 employees)
Bloomerang is a cloud-based donor management platform that is designed to help nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. The vendor says their donor management application is rooted in principles of philanthropy; simple to use and focused on empowering an organization’s team to achieve remarkable results through enhanced donor loyalty. Bloomerang is designed to deliver maximum results, maximum…
$300
per year (membership management)
WildApricot by Personify
Score 9.6 out of 10
N/A
Wild Apricot is an association management platform that emphasizes automation of member lifecycle management (i.e. attract, engage, renew), and also assists with receiving online payments and payment processing, and website content and engagement. Wild Apricot was acquired by Personify Corp in 2017.
$40
per month
Pricing
BloomerangWildApricot by Personify
Editions & Modules
Membership Management
$25
per month (billed annually)
Fundraising
$40
per month (billed annually)
Volunteer Management
$119
per month (billed annually)
Bloomerang CRM
$125
per month (billed annually)
Personal
$40.00
per month
Group
$50.00
per month
Community
$90.00
per month
Professional
$160.00
per month
Offerings
Pricing Offerings
BloomerangWildApricot by Personify
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll Plans include: Unlimited users, free email & chat support, free access to Bloomerang Academy, unlimited standard online giving pages & forms, donor engagement scoring, wealth screening, sustainability scorecard, email marketing, nightly address verification & deceased suppression updates, and 1 scholarship to Fundraising Standard (40 pts toward CFRE certification, $599 value)
More Pricing Information
Community Pulse
BloomerangWildApricot by Personify
Considered Both Products
Bloomerang

No answer on this topic

WildApricot by Personify
Chose WildApricot by Personify
We selected Wild Apricot because of its functionality, its price, and the fact that could expand into other areas of business management that included fundraising and website management.
Features
BloomerangWildApricot by Personify
Communications and Marketing
Comparison of Communications and Marketing features of Product A and Product B
Bloomerang
9.8
2 Ratings
39% above category average
WildApricot by Personify
-
Ratings
Constituent engagement and marketing9.52 Ratings00 Ratings
Social listening10.01 Ratings00 Ratings
Digital advocacy enablement10.01 Ratings00 Ratings
Reporting and Analytics
Comparison of Reporting and Analytics features of Product A and Product B
Bloomerang
6.4
2 Ratings
3% below category average
WildApricot by Personify
-
Ratings
Reporting and data visualization8.02 Ratings00 Ratings
Wealth screening4.82 Ratings00 Ratings
Fundraising and Events
Comparison of Fundraising and Events features of Product A and Product B
Bloomerang
7.0
1 Ratings
14% above category average
WildApricot by Personify
-
Ratings
Online donation options7.01 Ratings00 Ratings
Security and Platform
Comparison of Security and Platform features of Product A and Product B
Bloomerang
9.0
2 Ratings
25% above category average
WildApricot by Personify
-
Ratings
Role-based user permissions8.92 Ratings00 Ratings
Mobile access8.01 Ratings00 Ratings
Integrations10.01 Ratings00 Ratings
Best Alternatives
BloomerangWildApricot by Personify
Small Businesses
Bonterra Network for Good
Bonterra Network for Good
Score 9.5 out of 10

No answers on this topic

Medium-sized Companies
Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud
Score 9.0 out of 10

No answers on this topic

Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BloomerangWildApricot by Personify
Likelihood to Recommend
8.9
(101 ratings)
10.0
(3 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
8.0
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BloomerangWildApricot by Personify
Likelihood to Recommend
Bloomerang
If you are a small organization just getting started, Bloomerang can be a good fit. It is simple and straightforward for development staff who maybe aren’t super savvy with data management or analysis in spreadsheets. In the sales demo they will try to upsell a lot of extras that are ultimately not necessary unless your stuff is very unfamiliar with database software. The base price of the software is something like $300 per year, as long as you mix all of the training and phone support add-ons they initially present you with.
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Personify Corp
Wild Apricot is well-suited for medium-size membership organizations with technically competent staff members. The cost of the platform (which is increasing) makes justification/ROI difficult for small organizations of non-profit associations with limited or sporadic income. The system is effective for organizations with 1200 or more active member and where the organization needs a website with a basic store. Wild Apricot will not satisfy organizations that are accustomed to robust e-commerce platforms or that operate with complicated workflows and/or complicated membership options or requirements.
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Pros
Bloomerang
  • Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
  • Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
  • Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.
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Personify Corp
  • Controls registration through a linked series of events in the new member acceptance process: background check, orientation, and evaluation.
  • Provides access to data through the export of membership, invoice, and payment tables for use with Excel, to respond to requests for queries and reporting.
  • Generates renewal invoices en masse for email distribution.
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Cons
Bloomerang
  • Some of the searches did not bring up the expected results. It would be good to see the logic be a little more "fuzzy".
  • More pre-set reports would be helpful for small organizations who do not understand the logic behind how to get the results they are seeking.
  • An ability to just page through donor records would be nice. Sometimes you just want to browse the data to get inspired.
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Personify Corp
  • They could have more interactivity for the contacts (vs members) designation
  • Easier way to customize required fields for registration
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Likelihood to Renew
Bloomerang
#1 - I am very happy with the product and support so far.
#2 - With significant data migration costs, I wouldn't even consider another option for at least 3 years no matter how much better it might be.
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Personify Corp
No answers on this topic
Usability
Bloomerang
Data and settings are very customizable to fit the needs of our organization. We are able to not only keep track of donations, but also other interactions we may have with a constituent. Support is extremely helpful when issues arise.
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Personify Corp
No answers on this topic
Support Rating
Bloomerang
Any time i had a problem or question it has been easy to find an answer or tutorial. When I cannot find an answer, it is easy to email or live chat with support and they resolve my problems very quickly.
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Personify Corp
No answers on this topic
Alternatives Considered
Bloomerang
We left DonorPerfect for Bloomerang. I had come from an organization that used Raisers Edge and there was no way I was going to stay with DP. RE is great for larger organizations with staff dedicated to the database, but we were a much smaller organization and needed to have something we could all use easily. We demoed Salsa and Neon and liked them both, but Bloomerang had better integration features and seemed to be the most user-friendly.
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Personify Corp
When compared to iMIS, Wild Apricot is an order of magnitude easier to implement and use. It is also a tool that can be administered without a considerable amount of outside support and expense. Wild Apricot is also a more fully integrated system that does not require complicated module licensing and the associated costs. iMIS is also much more expense than Wild Apricot Ultimate Membership Pro (UMP) is a WordPress plugin solution for managing association memberships. Since this is an add-on software, the cost is a small faction of the expense associated with Wild Apricot. The feature set of Wild Apricot is more extensive than the capabilities of of UMP, however, Wild Apricot is easier to use and understand that UMP. Being a hosted solution, Wild Apricot is also much more stable and predictable.
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Return on Investment
Bloomerang
  • Because my organization has been using Bloomerang for only one year, we haven't yet studied what impact it has had on our ROI. We have, however, noted that we are able to more efficiently and more rapidly communicate with constituents now than we were able to before we had Bloomerang. We can quickly and efficiently generate acknowledgements and tax receipts - and do so - better than we ever did before.
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Personify Corp
  • Staffing expenses have been kept flat through significant membership growth.
  • Operating costs for WildApricot are reasonable, considering the functionality available.
  • Managing membership renewals effectively means that we get our revenue into the bank within a predictable, reasonable time.
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ScreenShots

Bloomerang Screenshots

Screenshot of the dashboardScreenshot of letters and mailingsScreenshot of the Constituent TimelineScreenshot of some report templatesScreenshot of email analyticsScreenshot of the email editor