Blue Triangle vs. Google Tag Manager vs. meshIQ

Amazing help and knowledge has been assembled, but Blue Triangle Group's customer service is exceptional. Because they make us feel like the most important customer every time we speak, they have a genuine belief in our success. You can count on the support team to keep an eye on your account and offer fresh ideas to our discussions.

Incentivized

I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.

Incentivized

If you're involved in any business that is related to banking, insurance and lending industry, take the short way and save yourself from thousands of wasted dollars on fraud detection and application management issues, Nastel is my savior and it's the most powerful killer solution to beat the fraud and have a winning application performance management, It's like hiring a mathematics magician with super powers to help businesses get over the delayed amount of time spent on a problem, and the average time to process a claim, reduce errors and most importantly to decrease the number of tickets at the help center for a better and higher customer satisfaction score.

Incentivized

• Ease of usability.
• Very responsive to our business requirements.
• Increase your business revenue.

• Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
• In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
• Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
• Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.

Incentivized

• Its ability to detect and correct IBM MQ issues before they effect the production.
• performance trends and statistics in real-time.
• Rapid and accurate monitoring of Command Servers, Dead Letter Queues, Queue Managers, Qdepth and Listeners.
• Built-in complex event processing to gain valuable visibility into order fulfillment processes

Incentivized

• Since percentage change is used instead of a real-time shift in comparison charts, they are more difficult to read and evaluate quickly.
• Unlike other website performance monitoring solutions, we are unable to compare data from different time periods.
• The portal's interface may use some cleaning up.

Incentivized

• There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
• Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.

Incentivized

• The UI needs a lot of improvements to meet today's standards while keeping the functional part highly performing as it used to be
• Being unable to run reports through the workgroup security manager is a serious con, I think they need to consider giving it more attention
• the auto-monitoring feature performance goes low when it's enabled during a heavy workloads, it leads to a lower/heavier performance, but during the latest update I feel it got lighter somehow.
• They also need to give more attention to the encryption and enhance it with the latest encryption technologies

Incentivized

I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.

Incentivized

No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.

Incentivized

GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.

Incentivized

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

Incentivized

blackfire.io can be easier to analyze for the consumer, but overall get the same result.

Incentivized

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.

Incentivized

• The portal's ease of use, regular updates, and the feature roadmap all seem to prioritize the end user and actual use cases
• Having a better understanding of where my site's visitors are going has led to beneficial outcomes for my business

Incentivized

• GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
• With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.

Incentivized

• A reduction in point of sale abandonment by 70% reflects the change in mindset of customers who are no longer irritated by price anomalies.
• The company was able to merge many unnecessary servers due to thousands of useless queues it had, resulting in yearly savings of more than $250,000
• improved efficiency and cost-savings by 80% within the first 2 months

Incentivized