Overall Satisfaction with Google Tag Manager
Google Tag Manager is brilliant in that it provides marketers and agencies alike be able to implement and deploy immediately without having to hassle or wait for developers to action.
- Improves organisational processes and efficiency
- Improves data collection and insights
Do you think Google Tag Manager delivers good value for the price?
Are you happy with Google Tag Manager's feature set?
Did Google Tag Manager live up to sales and marketing promises?
Did implementation of Google Tag Manager go as expected?
Would you buy Google Tag Manager again?
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.