TrustRadius
Fast, Lightweight, a Great Entry to Tag Management
https://www.trustradius.com/tag-managementGoogle Tag ManagerUnspecified9.1155101
J.P. VanderLinden profile photo
September 27, 2018

Fast, Lightweight, a Great Entry to Tag Management

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Tag Manager

GTM makes creating scalable, repeatable analytics setups much easier for franchises. It's also great for marketers who want to be more nimble and not be locked behind IT or engineering to get new systems or optimizations deployed. We keep a standard implementation for those just getting started using GTM with easily swappable variables, and then layer on additional tracking / prompts / software tags as needed.
  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
  • Less time spent communicating internally and faster installation always means money savings.
  • I was able to build an entire tracking hierarchy system using GTM for the website of a given client in around half the quoted time, so that was a big win.
  • Having a preset "starting template" means new deployments don't have to go from scratch and we spend less time reinventing the wheel.
If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.

And you can't beat the price.

Google Tag Manager Feature Ratings

Tag library
Not Rated
Tag variable mapping
6
Ease of writing custom tags
5
Rules-driven tag execution
8
Tag performance monitoring
4
Improved page load times
6
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Event tracking
8
Mobile event tracking
8
Data distribution management
Not Rated
Universal data layer
7
Automated error checking
3
Role-based user permissions
5