Great for managing event and conversion tags all in the one place
February 13, 2026

Great for managing event and conversion tags all in the one place

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

At Appointedd we use Google Tag Manager to manage all tracking and conversion tags on the website. We house all our tags in Google Tag Manager so they are all kept in the one place and so it makes it easier to find and diagnose tracking issues.

Pros

  • Installing tracking and conversion tags on our website
  • Setting up custom events and conversions within GA4
  • Easily identifying all the tags and events you have firing for a particular web property
  • Easily managing all tags and events you have set up for a particular web property

Cons

  • No issues I have found as of yet. Fairly intuitive and there is plenty of help documentation on line to work through any issues or workflows you need to set up
  • Saved us so much time in diagnosing tracking issues with the website because we can go straight to Google Tag Manager rather than trying to hunt through embedded code in our CMS
  • Has allowed us to track very nuanced data metrics in GA4 to test and learn what's working and what isn't. For example, tracking engagement with specific buttons or setting up scroll depth in GA4 to see how far down a page or blog post visitors are going.
Overall it is pretty good but sometimes I get confused on the connection between tags, triggers and variables. Luckily there is a lot of YouTube videos to guide you on what specific triggers and variables need to be set up during the time of implementation. However, when it comes to going back to these tags in the future it takes a bit of time to remember what each trigger and variable is doing and where to look for them.

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need.

No scenarios come to mind at the moment on where it is less appropriate to use.

Google Tag Manager Feature Ratings

9.1
Tag library
10
Tag variable mapping
9
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
Not Rated
Page load times
9
Mobile app tagging
9
Library of JavaScript extensions
9
Tag Load Rules ()
Not Rated
10.0
Event tracking
10
Mobile event tracking
10
Data distribution management
Not Rated
Universal data layer
Not Rated
Automated error checking
Not Rated
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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