Blueshift vs. Kochava

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Kochava
Score 7.9 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Pricing
BlueshiftKochava
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftKochava
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BlueshiftKochava
Small Businesses
Ortto
Ortto
Score 9.6 out of 10
Smartlook
Smartlook
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Flurry Analytics
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftKochava
Likelihood to Recommend
7.7
(6 ratings)
8.4
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
3.0
(1 ratings)
Support Rating
-
(0 ratings)
5.1
(3 ratings)
User Testimonials
BlueshiftKochava
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Kochava
No answers on this topic
Usability
Blueshift Labs
No answers on this topic
Kochava
Not user friendly, poor reporting.
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Support Rating
Blueshift Labs
No answers on this topic
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View