Blueshift vs. Sugar Sell (SugarCRM)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Sugar Sell (SugarCRM)
Score 7.3 out of 10
N/A
Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey and automate as many workflows as you need to. Sugar Sell is presented by the vendor as lean, fast and integratable with anything. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.
$147
per month 3 users
Pricing
BlueshiftSugar Sell (SugarCRM)
Editions & Modules
No answers on this topic
Essentials
$49
per month per user (3 user minimum, 5 user maximum)
Sugar Enterprise
$85
per month per user (billed annually)
Advanced
$85
per month per user (3 user minimum)
Sugar Enterprise+
$135
per month per user (billed annually)
Premier
$135
per month per user (10 user minimum)
Offerings
Pricing Offerings
BlueshiftSugar Sell (SugarCRM)
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BlueshiftSugar Sell (SugarCRM)
Top Pros
Top Cons
Features
BlueshiftSugar Sell (SugarCRM)
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
4.8
33 Ratings
46% below category average
Customer data management / contact management00 Ratings5.032 Ratings
Workflow management00 Ratings6.028 Ratings
Territory management00 Ratings6.026 Ratings
Opportunity management00 Ratings7.026 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.029 Ratings
Contract management00 Ratings3.026 Ratings
Quote & order management00 Ratings4.024 Ratings
Interaction tracking00 Ratings3.030 Ratings
Channel / partner relationship management00 Ratings2.025 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
2.3
24 Ratings
107% below category average
Case management00 Ratings3.024 Ratings
Call center management00 Ratings2.019 Ratings
Help desk management00 Ratings2.017 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
5.5
25 Ratings
32% below category average
Lead management00 Ratings6.022 Ratings
Email marketing00 Ratings5.023 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
3.0
28 Ratings
87% below category average
Task management00 Ratings4.026 Ratings
Billing and invoicing management00 Ratings3.018 Ratings
Reporting00 Ratings2.024 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
3.3
28 Ratings
78% below category average
Forecasting00 Ratings3.024 Ratings
Pipeline visualization00 Ratings2.025 Ratings
Customizable reports00 Ratings5.027 Ratings
Customization
Comparison of Customization features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
5.5
29 Ratings
32% below category average
Custom fields00 Ratings6.029 Ratings
Custom objects00 Ratings5.026 Ratings
Scripting environment00 Ratings6.019 Ratings
API for custom integration00 Ratings5.025 Ratings
Security
Comparison of Security features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
5.5
27 Ratings
41% below category average
Single sign-on capability00 Ratings5.021 Ratings
Role-based user permissions00 Ratings6.026 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
3.0
19 Ratings
84% below category average
Social data00 Ratings3.019 Ratings
Social engagement00 Ratings3.016 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
4.5
19 Ratings
47% below category average
Marketing automation00 Ratings5.019 Ratings
Compensation management00 Ratings4.013 Ratings
Platform
Comparison of Platform features of Product A and Product B
Blueshift
-
Ratings
Sugar Sell (SugarCRM)
4.0
20 Ratings
60% below category average
Mobile access00 Ratings4.020 Ratings
Best Alternatives
BlueshiftSugar Sell (SugarCRM)
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftSugar Sell (SugarCRM)
Likelihood to Recommend
7.7
(6 ratings)
2.0
(59 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.2
(26 ratings)
Usability
-
(0 ratings)
3.0
(10 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(12 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(3 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
BlueshiftSugar Sell (SugarCRM)
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Read full review
SugarCRM
Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
Read full review
Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Read full review
SugarCRM
  • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
  • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
  • It has customizable dashboards which I find beneficial
Read full review
Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
Read full review
SugarCRM
  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Read full review
Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
Read full review
SugarCRM
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Read full review
Usability
Blueshift Labs
No answers on this topic
SugarCRM
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
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Reliability and Availability
Blueshift Labs
No answers on this topic
SugarCRM
SugarCRM has never been down for us.
Read full review
Performance
Blueshift Labs
No answers on this topic
SugarCRM
No response time issues ever. Very productive due to its ease of use.
Read full review
Support Rating
Blueshift Labs
No answers on this topic
SugarCRM
The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
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In-Person Training
Blueshift Labs
No answers on this topic
SugarCRM
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Read full review
Online Training
Blueshift Labs
No answers on this topic
SugarCRM
Only part of an implemementation as noted previously.
Read full review
Implementation Rating
Blueshift Labs
No answers on this topic
SugarCRM
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Read full review
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
Read full review
SugarCRM
SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
Read full review
Scalability
Blueshift Labs
No answers on this topic
SugarCRM
Works from 2-300 Users in our experience.
Read full review
Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Read full review
SugarCRM
  • Overall seems to be more expensive than other subscription based CRMs.
  • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
  • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
Read full review
ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences