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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bonterra EveryAction

    Score8.5 out of 10
    N/ABonterra EveryAction enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A

    Virtuous CRM

    Score6.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.N/A
    Pricing
    Bonterra EveryActionVirtuous CRM
    Editions & Modules
    No answers on this topic
    Starter (under 5K contacts)
    Contact Sales
    Up to 5 users and includes 1,000 supporter records
    Platform (5K-30k contacts)
    Contact Sales
    Unlimited users and includes your first 5,000 supporter records
    Enterprise (30k-Millions)
    Contact Sales
    Unlimited users and (potentially) unlimited supporters
    Offerings
    Pricing Offerings
    Bonterra EveryActionVirtuous CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Bonterra EveryActionVirtuous CRM
    Considered Both Products
    Bonterra
    No answer on this topic
    Virtuous Software, LLC.
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    150 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    113 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    151 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    75 Answers
    No answers on this topic
    Features
    Bonterra EveryActionVirtuous CRM
    Communications and Marketing
    Comparison of Communications and Marketing features of Bonterra EveryAction and Virtuous CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Virtuous CRM
    6.2
    2 Ratings
    7% below category average
    Constituent engagement and marketing00 Ratings6.52 Ratings
    Social listening00 Ratings5.01 Ratings
    Digital advocacy enablement00 Ratings7.01 Ratings
    Reporting and Analytics
    Comparison of Reporting and Analytics features of Bonterra EveryAction and Virtuous CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Virtuous CRM
    5.3
    2 Ratings
    16% below category average
    Reporting and data visualization00 Ratings6.02 Ratings
    Wealth screening00 Ratings4.52 Ratings
    Fundraising and Events
    Comparison of Fundraising and Events features of Bonterra EveryAction and Virtuous CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Virtuous CRM
    4.2
    2 Ratings
    29% below category average
    Online donation options00 Ratings4.52 Ratings
    Event registration and ticketing00 Ratings4.52 Ratings
    Text and phone donations00 Ratings4.02 Ratings
    Volunteer shift management00 Ratings7.01 Ratings
    Mobile event check-in00 Ratings1.01 Ratings
    Security and Platform
    Comparison of Security and Platform features of Bonterra EveryAction and Virtuous CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Virtuous CRM
    3.7
    2 Ratings
    55% below category average
    Role-based user permissions00 Ratings6.02 Ratings
    Mobile access00 Ratings1.01 Ratings
    Integrations00 Ratings4.02 Ratings
    Best Alternatives
    Bonterra EveryActionVirtuous CRM
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.4 out of 10
    Agentforce 360 for Nonprofits
    Score8.4 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    DonorPerfect
    Score8.4 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Ellucian CRM Advance
    Score5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bonterra EveryActionVirtuous CRM
    Likelihood to Recommend
    8.7
    (162 ratings)
    5.5
    (3 ratings)
    Likelihood to Renew
    1.1
    (5 ratings)
    -
    (0 ratings)
    Usability
    3.5
    (6 ratings)
    5.0
    (2 ratings)
    Availability
    8.7
    (154 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.9
    (8 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.1
    (151 ratings)
    -
    (0 ratings)
    Configurability
    5.7
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bonterra EveryActionVirtuous CRM
    Likelihood to Recommend
    Bonterra
    Bonterra EveryAction is a good CRM to use if your company has institutional fundraisers, grants, and individual fundraising, as it is suited to manage the processes that go along with all of those. I've heard that SalesForce has more functionality than Bonterra EveryAction, but I think that Bonterra EveryAction has plenty to learn and is extremely useful.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    Virtuous is a great tool for fundraisers and nonprofit organizations that want to keep all their donor records, gift transactions, donation landing pages, and reporting in one platform. It may not be well suited, though, for for-profit businesses, organizations, and agencies.
    Incentivized
    Read full review
    Pros
    Bonterra
    • One stop shop for creating newsletters, sending them out to mailing lists, and tracking analytics (including donations).
    • Grants management (we are able to track funds received, reports due, and all points of contact associated with a given donor organization).
    • Contact records (the new contact record feature makes it easy to find past donation history, demographic information, survey responses, communication preferences, etc. for a given contact. We are also able to import information from our donor prospect software into the contact record so everything is in one place).
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • User-friendly CRM.
    • Knowledgable support staff.
    • Allows for email marketing on a mass level.
    Incentivized
    Read full review
    Cons
    Bonterra
    • Although Targeted Emails features is nice, I faced a lot of challenges with the formatting and editing text as a new user.
    • With forms, it would be great to have options to create as signing-up (categories are editable instead of set)
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Virtuous only keeps track of contacts on forms for a given period of time, not the lifetime of when the form was deployed.
    • Virtuous Customer Support can sometimes lag, and you end up waiting days for a response to your inquiry or issue.
    • Virtuous reporting, while very detailed and segmented, can sometimes be a little overwhelming, and the terminology does not always translate to what you are looking to accomplish with your reporting outcomes.
    Incentivized
    Read full review
    Likelihood to Renew
    Bonterra
    We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Usability
    Bonterra
    It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, Virtuous CRM has great self-marketing, talented salespeople, and a half-baked CRM that shows glimmers of competence but the actual experience is more akin the the scene in the Simpson’s when Sideshow Bob keeps stepping on rakes.
    Incentivized
    Read full review
    Reliability and Availability
    Bonterra
    The only issue I have had with availability is when I don't have my work phone with me, which prevents me from providing a multi-factor authentication code to access the portal. Other than that, I have not had an issue with availability or outages.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Performance
    Bonterra
    Will not go higher than 8 because of how often I end up locked out
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Support Rating
    Bonterra
    I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Online Training
    Bonterra
    They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Implementation Rating
    Bonterra
    It natively integrated with NGP Van extremely well. it also integrated very well with our zoom platform and our use of the Mobilize platform. The bulk upload feature allowed us to move large amounts of initial data into the platform easily. The removal of duplicates was also a fairly easy task.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Alternatives Considered
    Bonterra
    Nation Builder—I would say this is a very pared-down version of VAN that requires extensions and outside software to do about 80% of what VAN can do natively. NB does have a better geocoding system that can geocode a location with just the address and does not require coordinates.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, the sales pitch and demos are slick, but upon actual use there is a quick realization that no small or medium charity should touch this software with a 10-ft pole. In my opinion, if you have a large org with lots of cash, and a dedicated database manager who is tech-literate, you can make this work. HubSpot is by far my favorite but lacks the nonprofit features needed to truly manage donor relationships and portfolios.
    Incentivized
    Read full review
    Scalability
    Bonterra
    It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Return on Investment
    Bonterra
    • Communicating with your audiences at a regular pace is a good thing, and Bonterra Development + Digital makes that easy enough to do. We see lower-than-normal open rates for our industry (per one study I read), but our overall reach is better than had we nothing. It's hard to give the credit for that to Bonterra Development + Digital.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Better donor management.
    • Better predictive analytics on donors and giving numbers.
    • Increases were seen in overall revenue since joining with Virtuous.
    Incentivized
    Read full review
    ScreenShots

    Bonterra EveryAction Screenshots

    Screenshot of Bonterra Que. Bonterra Que is a strategic consultant, powered by AI, built directly into EveryAction. Que helps users to raise more, simplify workflows, and save valuable staff time. It’s built right into the fundraising and engagement platform, so there are no APIs or exports required, and data stays secure. It doesn’t just advise, it acts, providing outputs based on fundraising best practices and your data, with clear logic behind every insight.Screenshot of a Contact Record. See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage.Screenshot of Email Campaigns. Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time.Screenshot of Mobile Messaging. Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns.Screenshot of Advocacy Forms. Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action.Screenshot of Donation Forms. Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work.

    Virtuous CRM Screenshots

    Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!