Bookafy is an online appointment scheduling solution targeted at a variety of industries. The vendor’s value proposition is that their solution is simple to use, fully customizable, has an elegant user interface and can be embedded into the business user’s website. Support is available via phone, email or chat.
$9
per month
Gusto
Score 8.9 out of 10
N/A
Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
Pricing
Bookafy
Gusto
Editions & Modules
Pro
$9
per month
Pro+
$13
per month
Enterprise
Contact sales team
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Offerings
Pricing Offerings
Bookafy
Gusto
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
30% discount available for annual pricing.
Gusto offers three pricing plans for payroll, benefits, and HR.
In my experience, Bookafy has pretty much the same features as the other well-known scheduling apps. In terms of functionality, the two obstacles I experience were setting up a hidden (not shown on the main booking page) meeting for special bonus calls you don't want anyone to have access to. Yes, you can set up a paid meeting and give someone a coupon to access it free but that seems like an extra unnecessary step. The other limitation was how ugly it looks to embed meetings on a website. The scheduler looks fine inside Bookafy, but when embedded, it doesn't flow as well. For everything else, it works well. If you want to sync the scheduler with email marketing systems, most of the integrations work through Zapier so that can be an additional cost. Bookafy focuses on the meeting schedules.
I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
Benefits setup is unintuitive for startups
While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
Limited dashboard customization for remote workflows
As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
Bookafy is more advanced and has more features that I need comparing to these other brands. Calendly is very basic while Bookfy offers more robust features.
While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
