Bookafy is an online appointment scheduling solution targeted at a variety of industries. The vendor’s value proposition is that their solution is simple to use, fully customizable, has an elegant user interface and can be embedded into the business user’s website. Support is available via phone, email or chat.
$9
per month
Gusto
Score 8.9 out of 10
N/A
Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
Pricing
Bookafy
Gusto
Editions & Modules
Pro
$9
per month
Pro+
$13
per month
Enterprise
Contact sales team
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Offerings
Pricing Offerings
Bookafy
Gusto
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
30% discount available for annual pricing.
Gusto offers three pricing plans for payroll, benefits, and HR.
In my experience, Bookafy has pretty much the same features as the other well-known scheduling apps. In terms of functionality, the two obstacles I experience were setting up a hidden (not shown on the main booking page) meeting for special bonus calls you don't want anyone to have access to. Yes, you can set up a paid meeting and give someone a coupon to access it free but that seems like an extra unnecessary step. The other limitation was how ugly it looks to embed meetings on a website. The scheduler looks fine inside Bookafy, but when embedded, it doesn't flow as well. For everything else, it works well. If you want to sync the scheduler with email marketing systems, most of the integrations work through Zapier so that can be an additional cost. Bookafy focuses on the meeting schedules.
Gusto is a great fit for small teams and startups that want a simple, reliable way to run payroll, manage tax filings, and give CPAs access without constant micromanagement. It’s especially useful for founders who need something that “just works.” The human support has been excellent—especially when forwarding confusing IRS mail. That said, it’s a bit less intuitive when it comes to benefits and compliance for fully remote companies. For example, labor law poster distribution isn’t streamlined for digital teams, and setting up benefits felt more complex than it needed to be. Still, I’d recommend Gusto to any startup looking to get payroll right from day one.
Gusto really kills it on the simplicity. The app and website are very clear and straightforward.
Gusto also does a great job at being easy to navigate, visually pleasing, and logically posed.
Gusto communicates very clearly and provides just the right amount of communication.
Gusto makes the onboarding process very easy. I recently started at a new company and the process of filling out the necessary documents, filling out forms, and getting my benefit information input was soooooo easy!
Adding in previous time manually could be more accessible.
Notifications for when employees manually change hours.
We should allow 1099 users to use the mobile app instead of restricting them to the website, especially since they can just log into the full website on their mobile device.
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
The overall platform and its speed of response are amazing. I would recommend this to any other business owner for ease of use and reliability. Email reminders are great if I’m super busy and have forgotten a few tasks. The price point compared to local payroll service is hands down a huge win.
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
Bookafy is more advanced and has more features that I need comparing to these other brands. Calendly is very basic while Bookfy offers more robust features.
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.
For me, it is hard to quantify payroll software as having an ROI. It does save quite a bit of time per pay period, so perhaps we could assign a theoretical number to an employee taking that time. I'd say, at the least, it saves 30-60 minutes a pay period compared to a more difficult-to-use payroll software.
