BookSteam is suited pretty much for any business that takes appointments. It's perfect for businesses who don't want the hassle of phone scheduling, rescheduling, calling people back and talking to the answering machine. Everything is automated and done online. I believe they even offer class scheduling, so that is also perfect for businesses who need group scheduling.
SetMore is getting aged as it is. we have been moving progressively to other solutions for scheduling with far better integration. however, SetMore is a good tool to implement in start-ups and small business where you need to have plans and activities scheduled with individuals inside and outside of the organization. As mentioned, this tool is used internally with the support team, sales team, RRHH. This last uses with recruitment prospects that can go to the website and schedule its interview with an assigned person considering the availability of it.
I tried to use few other scheduling systems before but I always thought they were somewhat incomplete, something was always missing, from design point of view to missing features. For me it's always about ease of use and how everything is organized. I can say that BookSteam got it all figured out and I recommend it
SetMore is so much simpler while providing great features. The ease of use makes this a better product for our clients and staff without sacrificing many of the bells and whistles that others tout. The online booking pages ability to schedule without creating a login has led to more visitors scheduling appointments instead of clicking away when scheduling.