BookSteam is suited pretty much for any business that takes appointments. It's perfect for businesses who don't want the hassle of phone scheduling, rescheduling, calling people back and talking to the answering machine. Everything is automated and done online. I believe they even offer class scheduling, so that is also perfect for businesses who need group scheduling.
I've tried some of the other online booking services and while there were good, they didn't have all of the features that Zoho Bookings does and since I'm already a Zoho One subscriber, it doesn't cost me anything more. I think virtually any type of business can use Bookings as it's not geared to a specific industry but can be customized for use in any type of industry. I would love to see salons use it as I think it can be truly a way for them to better book clients than using a paper calendar which I see many using. I also think massage therapists would also benefit but using Bookings. If you are a solopreneur or have a sales team, there's no way you can't benefit by using Bookings for your phone appointments, Zoom/Video meetings, or in-person meetings. There is also a resource function which allows you to block out conference rooms and other resources.
It still needs more robust features and customization, like workflows and such. I'm confident they'll continue improving it, but some particular customization settings aren't available, in terms of triggers, content, look and feel, but it is mostly very detailed and particular. If you're ok with adapting to it, it is an excellent tool.
Some of the integrations and features are harder to set up. Once everything is set up its fairly straightforward, but if like ATI you have multiple branches or departments utilizing Bookings, you would need to set up separate booking sites for each office/salesperson
A lot of things are not great as this is a new tool, but they fix it relatively quickly. They don't have a direct phone number, but Zoho support has good service overall
I tried to use few other scheduling systems before but I always thought they were somewhat incomplete, something was always missing, from design point of view to missing features. For me it's always about ease of use and how everything is organized. I can say that BookSteam got it all figured out and I recommend it
I found the integration with the two above is great if you're a Google Calendar user which we are not. While with Zoho Calendar we can have two way integration with Google Calendar there wasn't a need to do so. With Zoho Bookings which also integrates with Google Calendar we didn't have to worry about that as the integration with our Zoho Calendar was virtually automatic. There was also the cost consideration as the two above have a free version it was limited and didn't have all the bells and whistles we needed. Zoho Bookings provide us with everything from a single sign-on web browser and mobile app
