What users are saying about
6 Ratings
6 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Branch

Branch is ideal as a lightweight low cost solution to help analyse and optimise user acquisition strategies where the aim is to track attributions and manage deep linking. It is not as suitable for apps with requirements for a custom event and analytics since it will need partnering with additional analytics rather than being built as with some of the other attribution providers.
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Pros

  • Supports a great number of different platforms on various architectures.
  • It is very easy to integrate and get everything up and running.
  • It is free to use so represents a significant saving on other solutions.
  • Support for the product is excellent and there is a large friendly community of users.
  • They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
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Cons

  • From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out.
  • No support for custom events which would be useful in helping analyse acquisition.
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Alternatives Considered

Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.
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Return on Investment

  • Helps to see where our [visitors are]coming from in order to install, e.g. organic through the stores and through ads
  • Keeps costs down on smaller apps with their free services
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Pricing Details

Branch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Cost:
Additional Pricing Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.