Branch Link is a powerful for both developers and marketers
March 14, 2019

Branch Link is a powerful for both developers and marketers

Ben (Xiaojun) Li | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Branch

My company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.
  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as:
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app:
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
  • Save lots of development and marketing time and resources.
Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, etc. I understand this kind of info may not be easy or possible to get from Branch Links, but Branch Links could provide some integration with analytics tools such as Google Analytics to enable that.

With that said, overall, Branch Link is a very simple but powerful tool to use.
  • Good case: provide deep links to content.
  • Weak case: None