A powerful marketing tool: Improves ROI, Saves cost
August 09, 2019

A powerful marketing tool: Improves ROI, Saves cost

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Branch

Branch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.
  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
  • The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
  • They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
  • That's it I guess. For the rest there is nothing more to improve.
  • It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
  • It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well.
It's well suited for marketing campaigns, both paid and organic. It is less appropriate for Google UAC campaign performance tracking.