Brand24 vs. Heropost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.0 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Heropost
Score 8.6 out of 10
N/A
N/A
$997
per year
Pricing
Brand24Heropost
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Basic
$997
per year
Offerings
Pricing Offerings
Brand24Heropost
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Heropost
Features
Brand24Heropost
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Heropost
7.8
1 Ratings
3% above category average
Boolean keyword searches00 Ratings7.01 Ratings
Filtering out noise/spam00 Ratings7.01 Ratings
Sentiment analysis00 Ratings8.01 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Heropost
9.8
1 Ratings
19% above category average
Content planning and scheduling00 Ratings10.01 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings10.01 Ratings
Workflow management00 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Heropost
9.0
1 Ratings
11% above category average
Automated routing and prioritization00 Ratings8.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings10.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Heropost
6.5
1 Ratings
17% below category average
Lead generation00 Ratings6.01 Ratings
Content marketing00 Ratings7.01 Ratings
Paid media management00 Ratings5.01 Ratings
Campaigns and promotions00 Ratings8.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Heropost
9.1
1 Ratings
9% above category average
Twitter00 Ratings9.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings10.01 Ratings
Google+00 Ratings5.01 Ratings
Instagram00 Ratings10.01 Ratings
Pinterest00 Ratings10.01 Ratings
YouTube00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Heropost
7.3
1 Ratings
5% below category average
Campaign success analytics00 Ratings8.01 Ratings
Real-time tracking00 Ratings9.01 Ratings
Competitor analysis00 Ratings5.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Heropost
10.0
1 Ratings
23% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings10.01 Ratings
Best Alternatives
Brand24Heropost
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Yext
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Score 8.9 out of 10
CoSchedule Marketing Suite
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Score 10.0 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Brand24Heropost
Likelihood to Recommend
8.2
(9 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Brand24Heropost
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Heropost Media
It is great for managing multiple poster's social media accounts. I currently have four clients whose social media campaigns I manage. Heropost allows me to set up groups for each client so that I can schedule posts (of all different types of media) for their specific social media mixes. This is a terrific feature and makes my job a LOT easier.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
Heropost Media
  • Multi Platform Integration Of Accounts
  • Publish All Feature to all accounts
  • Many different client accounts on one place
  • Pre made and stored hash tags and captiosn
  • ability to schedule way in the future.
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Heropost Media
  • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
  • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
  • I don't have any other issues with the software.
Read full review
Usability
Brand24
No answers on this topic
Heropost Media
Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Heropost Media
These other apps like Hootsuite and Metricool are way to over priced and are glitchy to say the least. HeroPost seems to me to be the most solid and reliable work horse in the game. I use it daily and my team use it daily and it never lags or breaks. I would have to say that the heropost user interface is just fantastic
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Heropost Media
  • The speed in which it has increased our work output is amazing
  • could be better with adding more specific bits for facebook and youtube thumbnails on the publish all feature
  • Easy to use and super simple set up!
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.