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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score9 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    Heropost

    Score8.3 out of 10
    N/AN/A

    $997

    per year

    Pricing
    Brand24Heropost
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    Basic
    $997
    per year
    Offerings
    Pricing Offerings
    Brand24Heropost
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Brand24Heropost
    Listening/monitoring
    Comparison of Listening/monitoring features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    7.8
    1 Ratings
    2% above category average
    Boolean keyword searches00 Ratings7.01 Ratings
    Filtering out noise/spam00 Ratings7.01 Ratings
    Sentiment analysis00 Ratings8.01 Ratings
    Broad channel coverage00 Ratings9.01 Ratings
    Publishing
    Comparison of Publishing features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    9.8
    1 Ratings
    18% above category average
    Content planning and scheduling00 Ratings10.01 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    9.0
    1 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Bulk actions00 Ratings10.01 Ratings
    Marketing
    Comparison of Marketing features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    6.5
    1 Ratings
    17% below category average
    Lead generation00 Ratings6.01 Ratings
    Content marketing00 Ratings7.01 Ratings
    Paid media management00 Ratings5.01 Ratings
    Campaigns and promotions00 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    9.1
    1 Ratings
    9% above category average
    Twitter00 Ratings9.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings5.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    7.3
    1 Ratings
    6% below category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings5.01 Ratings
    Account management
    Comparison of Account management features of Brand24 and Heropost
    Feature
    Brand24
    -
    Ratings
    Heropost
    10.0
    1 Ratings
    23% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    Brand24Heropost
    Small Businesses
    Birdeye
    Score8.7 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Birdeye
    Score8.7 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand24Heropost
    Likelihood to Recommend
    8.2
    (9 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Brand24Heropost
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    Heropost Media
    It is great for managing multiple poster's social media accounts. I currently have four clients whose social media campaigns I manage. Heropost allows me to set up groups for each client so that I can schedule posts (of all different types of media) for their specific social media mixes. This is a terrific feature and makes my job a LOT easier.
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
    Read full review
    Heropost Media
    • Multi Platform Integration Of Accounts
    • Publish All Feature to all accounts
    • Many different client accounts on one place
    • Pre made and stored hash tags and captiosn
    • ability to schedule way in the future.
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    Heropost Media
    • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
    • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
    • I don't have any other issues with the software.
    Read full review
    Usability
    Brand24
    No answers on this topic
    Heropost Media
    Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
    Read full review
    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    Heropost Media
    These other apps like Hootsuite and Metricool are way to over priced and are glitchy to say the least. HeroPost seems to me to be the most solid and reliable work horse in the game. I use it daily and my team use it daily and it never lags or breaks. I would have to say that the heropost user interface is just fantastic
    Incentivized
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    Heropost Media
    • The speed in which it has increased our work output is amazing
    • could be better with adding more specific bits for facebook and youtube thumbnails on the publish all feature
    • Easy to use and super simple set up!
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.