What users are saying about
26 Ratings
4 Ratings
26 Ratings
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Score 9.5 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.6 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

MutualMind

No answer on this topic is available.

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

MutualMind

  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Brad Lawless | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

MutualMind

  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Brad Lawless | TrustRadius Reviewer

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 8.2
Based on 1 answer
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Brad Lawless | TrustRadius Reviewer

Usability

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 6.4
Based on 1 answer
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Brad Lawless | TrustRadius Reviewer

Reliability and Availability

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 7.3
Based on 1 answer
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Brad Lawless | TrustRadius Reviewer

Performance

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 7.3
Based on 1 answer
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Brad Lawless | TrustRadius Reviewer

Support Rating

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 7.3
Based on 1 answer
MutualMind has always been quick to address any issues or questions we have.
Brad Lawless | TrustRadius Reviewer

Implementation Rating

Brand24

No score
No answers yet
No answers on this topic

MutualMind

MutualMind 8.2
Based on 1 answer
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Brad Lawless | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

MutualMind

As mentioned before, Radian6 and Sysomos Heartbeat.
Brad Lawless | TrustRadius Reviewer

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

MutualMind

  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Brad Lawless | TrustRadius Reviewer

Screenshots

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

MutualMind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MutualMind Editions & Modules

Additional Pricing Details

Add comparison