Brand24 vs. MutualMind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
MutualMind
Score 5.6 out of 10
N/A
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
$1,000
per month
Pricing
Brand24MutualMind
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24MutualMind
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
User Ratings
Brand24MutualMind
Likelihood to Recommend
8.2
(9 ratings)
7.3
(1 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(1 ratings)
Usability
-
(0 ratings)
6.4
(1 ratings)
Availability
-
(0 ratings)
7.3
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
7.3
(2 ratings)
In-Person Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Brand24MutualMind
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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MutualMind
No answers on this topic
Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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MutualMind
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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MutualMind
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
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Likelihood to Renew
Brand24
No answers on this topic
MutualMind
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
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Usability
Brand24
No answers on this topic
MutualMind
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
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Reliability and Availability
Brand24
No answers on this topic
MutualMind
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
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Performance
Brand24
No answers on this topic
MutualMind
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
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Support Rating
Brand24
No answers on this topic
MutualMind
MutualMind has always been quick to address any issues or questions we have.
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Implementation Rating
Brand24
No answers on this topic
MutualMind
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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MutualMind
As mentioned before, Radian6 and Sysomos Heartbeat.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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MutualMind
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
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