Brand24 vs MutualMind

• Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
• I've had very good experience with the customer support team to solve any technical issues.

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• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

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• Other metrics like follower growth or changes in engagement rates would be more beneficial
• Tracking web conversions / app downloads if possible
• More in depth sentiment analysis

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• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

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• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

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• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

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