Brand24 vs SocialPilot

Likelihood to Recommend

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.

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Fabienne Blanc

Senior Copywriter

GrowthTecnoMarketing & Advertising, 51-200 employees

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It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

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Feature Rating Comparison

Brand24

SocialPilot

Content planning and scheduling

Workflow management

Brand24

SocialPilot

Bulk actions

Brand24

SocialPilot

Content marketing

Paid media management

Brand24

SocialPilot

Twitter

Facebook

LinkedIn

Instagram

Pinterest

Brand24

SocialPilot

Campaign success analytics

Real-time tracking

Brand24

SocialPilot

Role-based user permissions & privileges

Mobile access

Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

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Brittany Cosby

Marketing Coordinator

Tidwell GroupAccounting, 51-200 employees

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The analytics feature is fairly well-laid out and is easy for clients to understand their reports
When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.

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Josh Walker

President & Founder

RECON MEDIAMarketing and Advertising, 1-10 employees

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Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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[I feel] Instagram analytics are lacking
The free plan is not complete

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

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Usability

No score

No answers yet

No answers on this topic

SocialPilot 9.0

Based on 1 answer

It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

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Support Rating

No score

No answers yet

No answers on this topic

SocialPilot 9.0

Based on 1 answer

They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

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Alternatives Considered

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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Mark Anderson

Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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Josh Walker

President & Founder

RECON MEDIAMarketing and Advertising, 1-10 employees

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Return on Investment

Positive: We can respond to customers in a reasonably realistic timeframe.
Positive: We get updates from old content that has new activity.

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Tamar Weinberg

Social Media Customer Experience and Success Lead

Namecheap, Inc.Internet, 1001-5000 employees

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SocialPilot has helped us become more efficient in social media scheduling for our clients
It has reduced the amount of time it takes to draft content as well as get approval from clients

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Josh Walker

President & Founder

RECON MEDIAMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Brand24 Editions & Modules

Edition

Plus	$49¹
Premium	$99¹
Max	$199¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$30.00

SocialPilot Editions & Modules

Edition

Professional Plan	$30.00¹
Small Team Plan	$50.00²
Agency Plan	$100.00³

per month - Manage 25 Social Media Accounts
per month - Manage 50 Social Media Accounts
per month - Manage 100 Social Media Accounts

Additional Pricing Details

Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Brand24

SocialPilot

Brand24

SocialPilot

Brand24

SocialPilot

Likelihood to Recommend

Brand24

SocialPilot

Feature Rating Comparison

Content planning and scheduling

Workflow management

Bulk actions

Content marketing

Paid media management

Twitter

Facebook

LinkedIn

Instagram

Pinterest

Campaign success analytics

Real-time tracking

Role-based user permissions & privileges

Mobile access

Pros

Brand24

SocialPilot

Cons

Brand24

SocialPilot

Usability

Brand24

SocialPilot

Support Rating

Brand24

SocialPilot

Alternatives Considered

Brand24

SocialPilot

Return on Investment

Brand24

SocialPilot

Screenshots

Brand24

SocialPilot

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Brand24 Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

SocialPilot Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison