What users are saying about
26 Ratings
10 Ratings
26 Ratings
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Score 9.5 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

SocialPilot

It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Brand24
SocialPilot
9.1
Content planning and scheduling
Brand24
SocialPilot
9.1
Workflow management
Brand24
SocialPilot
9.1

Engagement

Brand24
SocialPilot
8.9
Bulk actions
Brand24
SocialPilot
8.9

Marketing

Brand24
SocialPilot
8.9
Content marketing
Brand24
SocialPilot
9.1
Paid media management
Brand24
SocialPilot
8.7

Channel coverage/integration

Brand24
SocialPilot
9.1
Twitter
Brand24
SocialPilot
9.1
Facebook
Brand24
SocialPilot
9.1
LinkedIn
Brand24
SocialPilot
9.1
Instagram
Brand24
SocialPilot
9.1
Pinterest
Brand24
SocialPilot
9.0

Reporting/analytics

Brand24
SocialPilot
9.0
Campaign success analytics
Brand24
SocialPilot
9.1
Real-time tracking
Brand24
SocialPilot
9.0

Account management

Brand24
SocialPilot
9.5
Role-based user permissions & privileges
Brand24
SocialPilot
9.1
Mobile access
Brand24
SocialPilot
10.0

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

SocialPilot

  • [I feel] Instagram analytics are lacking
  • The free plan is not complete
Daniel Cooper | TrustRadius Reviewer

Usability

Brand24

No score
No answers yet
No answers on this topic

SocialPilot

SocialPilot 9.0
Based on 1 answer
It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.
Daniel Cooper | TrustRadius Reviewer

Support Rating

Brand24

No score
No answers yet
No answers on this topic

SocialPilot

SocialPilot 9.0
Based on 1 answer
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
Daniel Cooper | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

SocialPilot

Josh Walker | TrustRadius Reviewer

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Screenshots

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30.00

SocialPilot Editions & Modules

Edition
Professional Plan$30.001
Small Team Plan$50.002
Agency Plan$100.003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Likelihood to Recommend

Brand24
9.2
SocialPilot
9.1

Usability

Brand24
SocialPilot
9.0

Support Rating

Brand24
SocialPilot
9.0

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