Brand24 vs. SocialPilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
SocialPilot
Score 9.1 out of 10
N/A
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
$30
per month - Manage 25 Social Media Accounts
Pricing
Brand24SocialPilot
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
Professional Plan
$30.00
per month - Manage 25 Social Media Accounts
Small Team Plan
$50.00
per month - Manage 50 Social Media Accounts
Agency Plan
$100.00
per month - Manage 100 Social Media Accounts
Offerings
Pricing Offerings
Brand24SocialPilot
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$30 per month - Manage 25 Social Media Accounts
Additional DetailsStart with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.
More Pricing Information
Community Pulse
Brand24SocialPilot
Top Pros
Top Cons
Features
Brand24SocialPilot
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.0
3 Ratings
Content planning and scheduling00 Ratings9.73 Ratings
Workflow management00 Ratings8.33 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.7
3 Ratings
Bulk actions00 Ratings9.73 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.0
3 Ratings
Content marketing00 Ratings9.03 Ratings
Paid media management00 Ratings9.03 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.7
3 Ratings
Twitter00 Ratings9.73 Ratings
Facebook00 Ratings9.73 Ratings
LinkedIn00 Ratings9.73 Ratings
Instagram00 Ratings9.73 Ratings
Pinterest00 Ratings9.72 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.7
3 Ratings
Campaign success analytics00 Ratings9.73 Ratings
Real-time tracking00 Ratings9.72 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
SocialPilot
9.9
3 Ratings
Role-based user permissions & privileges00 Ratings9.73 Ratings
Mobile access00 Ratings10.03 Ratings
User Ratings
Brand24SocialPilot
Likelihood to Recommend
8.2
(9 ratings)
9.7
(3 ratings)
Usability
-
(0 ratings)
9.7
(2 ratings)
Support Rating
-
(0 ratings)
9.7
(2 ratings)
User Testimonials
Brand24SocialPilot
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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SocialPilot Solutions LLP
I've already introduced it to a number of my colleagues and it's saving them time too.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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SocialPilot Solutions LLP
  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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SocialPilot Solutions LLP
  • The interface is kind of outdated, but easy to get around
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Usability
Brand24
No answers on this topic
SocialPilot Solutions LLP
I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.
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Support Rating
Brand24
No answers on this topic
SocialPilot Solutions LLP
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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SocialPilot Solutions LLP
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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SocialPilot Solutions LLP
  • It's had a positive impact that it saves hundreds of pounds a month compared to competitor
  • It is saving my staff time in setting up posts
  • It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
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