Brand24 vs. SocialPilot

Brand24

SocialPilot

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.6 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month
SocialPilot	Score 7.2 out of 10	N/A	SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.	$30 per month - Manage 25 Social Media Accounts

Pricing

Brand24

SocialPilot

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

Professional Plan: $30.00
per month - Manage 25 Social Media Accounts
Small Team Plan: $50.00
per month - Manage 50 Social Media Accounts
Agency Plan: $100.00
per month - Manage 100 Social Media Accounts

Offerings

Pricing Offerings
Brand24	SocialPilot
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

$30 per month - Manage 25 Social Media Accounts

Additional Details

—

Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

More Pricing Information

Community Pulse
	Brand24	SocialPilot
Top Pros	Pro Social media Pro Easy to use Pro Set up	Pro Extra cost Pro Single interface Pro Social networks
Top Cons	Minus Sentiment analysis Minus Providing support Minus Must pay	Minus Free plan Minus Not complete

Features

Brand24

SocialPilot

Publishing

Comparison of Publishing features of Product A and Product B
	Brand24 - Ratings	SocialPilot 9.0 3 Ratings 12% above category average
Content planning and scheduling	00 Ratings	10.03 Ratings
Workflow management	00 Ratings	8.03 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 3 Ratings 21% above category average
Bulk actions	00 Ratings	10.03 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Brand24 - Ratings	SocialPilot 9.0 3 Ratings 16% above category average
Content marketing	00 Ratings	9.03 Ratings
Paid media management	00 Ratings	9.03 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 3 Ratings 16% above category average
Twitter	00 Ratings	10.03 Ratings
Facebook	00 Ratings	10.03 Ratings
LinkedIn	00 Ratings	10.03 Ratings
Instagram	00 Ratings	10.03 Ratings
Pinterest	00 Ratings	10.02 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 3 Ratings 24% above category average
Campaign success analytics	00 Ratings	10.03 Ratings
Real-time tracking	00 Ratings	10.02 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 3 Ratings 21% above category average
Role-based user permissions & privileges	00 Ratings	10.03 Ratings
Mobile access	00 Ratings	10.03 Ratings

Best Alternatives
	Brand24	SocialPilot
Small Businesses	BrightLocal Score 7.7 out of 10	Publer Score 9.8 out of 10
Medium-sized Companies	Brandwatch Score 8.3 out of 10	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Brandwatch Score 8.3 out of 10	Social Suite by Reputation.com Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	SocialPilot
Likelihood to Recommend	8.2 (9 ratings)	10.0 (3 ratings)
Usability	- (0 ratings)	10.0 (2 ratings)
Support Rating	- (0 ratings)	10.0 (2 ratings)

User Testimonials
	Brand24	SocialPilot
Likelihood to Recommend	Brand24 Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	SocialPilot Solutions LLP I've already introduced it to a number of my colleagues and it's saving them time too. JT Jai Taylor Creative Director Read full review
Pros	Brand24 The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to Incentivized Kelcey Zacarese Analytics Manager, Social Read full review	SocialPilot Solutions LLP Acts as single interface for all the social networks Provides social media analytics Provides powerful collaboration features to teams Creation, curation, scheduling and publishing posts Incentivized Daniel Cooper Digital Marketing Specialist Read full review
Cons	Brand24 The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue. Incentivized James McTavish Senior Sales Development Read full review	SocialPilot Solutions LLP The interface is kind of outdated, but easy to get around Incentivized Josh Walker President & Founder Read full review
Usability	Brand24 No answers on this topic	SocialPilot Solutions LLP I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience. JT Jai Taylor Creative Director Read full review
Support Rating	Brand24 No answers on this topic	SocialPilot Solutions LLP They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better. Incentivized Daniel Cooper Digital Marketing Specialist Read full review
Alternatives Considered	Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	SocialPilot Solutions LLP Incentivized Josh Walker President & Founder Read full review
Return on Investment	Brand24 Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	SocialPilot Solutions LLP It's had a positive impact that it saves hundreds of pounds a month compared to competitor It is saving my staff time in setting up posts It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving) JT Jai Taylor Creative Director Read full review
ScreenShots	Brand24 Screenshots	SocialPilot Screenshots