24 Ratings
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Score 9.5 out of 100
4 Ratings
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Score 8.4 out of 100

Attribute Ratings

  • Brand24 is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

Brand24

82%
9 Ratings
7.6

Visible Intelligence (formerly Cymfony), discontinued

76%
2 Ratings

Likelihood to Renew

Brand24

N/A
0 Ratings
7.0

Visible Intelligence (formerly Cymfony), discontinued

70%
2 Ratings

Usability

Brand24

N/A
0 Ratings
8.0

Visible Intelligence (formerly Cymfony), discontinued

80%
1 Rating

Support Rating

Brand24

N/A
0 Ratings
8.0

Visible Intelligence (formerly Cymfony), discontinued

80%
2 Ratings

Likelihood to Recommend

Brand24

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Brittany Cosby | TrustRadius Reviewer

Visible Intelligence (formerly Cymfony), discontinued

The only time I have trouble recommending Visible is to my clients of specific markets. We work with several McDonald's co-ops and we can't narrow our searches to a specific region for example, to the state of Iowa or Kansas City region.
Anonymous | TrustRadius Reviewer

Pros

Brand24

  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Kelcey Zacarese | TrustRadius Reviewer

Visible Intelligence (formerly Cymfony), discontinued

  • The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
  • Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
  • Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.
Israa Bukhari | TrustRadius Reviewer

Cons

Brand24

  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
James McTavish | TrustRadius Reviewer

Visible Intelligence (formerly Cymfony), discontinued

  • Firehose terms. I wish there was a place in setting or somewhere that let us know what firehose terms we currently have. To make it really great it would be nice for it to also show a history of what terms we had in the past with dates and the start dates of current firehose terms. I can't tell you how many times we've had to reach out to our rep to let us know what we currently have in place and when you have multiple users in the agency using the tool, it's near impossible to keep track of when changes were made.
  • Exports, I wish there was a way to have larger exports. And if you can't, an easier way to break down larger exports. For example, say my timeframe is only 1 day and I have over 20,000 results in that day– there is no way for me to export all of those results by breaking it down because my only options are most recent, most relevant, klout, most confident, most influential, most followers, positive, negative. There's no option to break down 1 day by the first 20,000 then the second 20,000 and so on. Instead I have to then manually break it down by media type and hope each one of those is less than 20,000.
  • Author influence, I know this algorithm is tricky but at the very least I think it could be better explained within the tool so when clients ask questions we can answer them. It could be nice to have some filtering options with this because several authors get a 99 score and it's not valuable information.
  • Tagging, when tagging content it is extremely annoying that I can't add new tags in the "select tags" drop down. It takes too much time to go in to where I can add new tags and then go back to where I was.
  • It'd also be nice to have setting for a stream where only a certain folder or folders of tags display. So when I'm in client x's search the only tags that display are client x's instead of all 5 clients and I have to keep scrolling through to find what I need.
  • Archive, when you hit archive on a post it does nothing. It stays in your search and ends up in all you charts which skews your data. What I do now is I created an actual tag called "archive" (because if I didn't tag it with that and I exported everything nothing in the excel doc tells me I hit Visible's archive button for that result) I export the search, I remove everything I tagged as "archive" in excel and then I manual make charts. When I hit Visible's "archive" button it should be completely removed and if I made a mistake and I want to un-archive it, there should be a section where I can go and see everything I archived and be able to un-archive it.
Anonymous | TrustRadius Reviewer

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$49 per month

Brand24 Editions & Modules

Edition
Individual$591
Team$1192
Pro$1792
Enterprise$2992
  1. per month 1 user
  2. per month Unlimited users
Additional Pricing Details

Visible Intelligence (formerly Cymfony), discontinued

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Visible Intelligence (formerly Cymfony), discontinued Editions & Modules

Additional Pricing Details

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

Visible Intelligence (formerly Cymfony), discontinued

Visible Intelligence (formerly Cymfony), discontinued 7.0
Based on 2 answers
I loved the way Visible Intelligence was similar yet different from Radian6. Although I have more experience with Radian6, it still wasn't hard to use and get familiar with Visible Intelligence. I personally liked how easy it was to do your "thing" and conduct your analysis using VI. That is plenty of reason for me to consider re-using it in any project that requires social media analysis.
Israa Bukhari | TrustRadius Reviewer

Usability

Brand24

No score
No answers yet
No answers on this topic

Visible Intelligence (formerly Cymfony), discontinued

Visible Intelligence (formerly Cymfony), discontinued 8.0
Based on 1 answer
It's easy to user once you become familiar with it
Anonymous | TrustRadius Reviewer

Support Rating

Brand24

No score
No answers yet
No answers on this topic

Visible Intelligence (formerly Cymfony), discontinued

Visible Intelligence (formerly Cymfony), discontinued 8.0
Based on 2 answers
My rep is always helpful and is timely with my requests
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

Visible Intelligence (formerly Cymfony), discontinued

No answers on this topic

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

Visible Intelligence (formerly Cymfony), discontinued

  • Faster/better content analysis.
  • Faster return time of reports.
Israa Bukhari | TrustRadius Reviewer

Screenshots

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