BrandOps vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrandOps
Score 0.0 out of 10
N/A
BrandOps is a Marketing Intelligence platform that provides on-demand answers to marketing's toughest questions. The platform helps marketing teams measure and improve marketing effectiveness across all digital channels relative to competitors, goals, business outcomes, Hero Brands, and category benchmarks.
$2,000
per month
Singular
Score 8.6 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
BrandOpsSingular
Editions & Modules
BrandOps Core
$2,000
per month
BrandOps Pro
$2,500
per month
BrandOps for Startups
Significant discounts for teams under 100. Contact for pricing.
No answers on this topic
Offerings
Pricing Offerings
BrandOpsSingular
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandOpsSingular
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
BrandOpsSingular
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandOpsSingular
Likelihood to Recommend
-
(0 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
BrandOpsSingular
Likelihood to Recommend
BrandOps
No answers on this topic
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
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Pros
BrandOps
No answers on this topic
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
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Cons
BrandOps
No answers on this topic
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
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Support Rating
BrandOps
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
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Alternatives Considered
BrandOps
No answers on this topic
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
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Return on Investment
BrandOps
No answers on this topic
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Read full review
ScreenShots

BrandOps Screenshots

Screenshot of A quick summary marketing health across 4 marketing pillars, relative to competitors. Marketing Pillars display how successful marketing is across four distinct contexts, displaying where marketing is strong and weak, and what can be improved.Screenshot of Offers AI-based marketing improvement suggestions. The AI digests data to give suggestions on what should be improved — saving the user time and energy from manually analyzing marketing performance.Screenshot of Crucial insights are unified, not siloed. BrandOps offers a view marketing performance across all channels, with the ability to drill down into each channel as needed.Screenshot of Once marketing improvement needs are identified, insights can be used to set goals, track progress, and keep teams on track — no matter the channel or the metric.