BrandSpot vs. Optimizely Content Marketing Platform

BrandSpot creates an effective marketing environment for multiple contents and the sales teams are easily collaborating through this effective marketing platform. Content editing and easy content publication through BrandSpot is excellent and easy on document management and easy workflow management. The engagement functionalities and easy providing clean sales operations data reports is the best thing on this system.

Incentivized

Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.

Incentivized

• Easy on creating reports is effective.
• Document management.
• Effective data analytics tools.

Incentivized

• Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
• Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
• CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.

Incentivized

• The multiple insights collection is very complicated.
• The functions to manage multiple sales project data can be advanced.
• Tools configuration on the first time to use the system is not that easy.

Incentivized

• Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
• Provide the option to download an entire folder of docs without entering to the folder itself.
• 'Watch' option for specific docs, not just for folders...

Incentivized

The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

The features on BrandSpot are easy to understand and setting the interface security on BrandSpot is effective and amazing data importing tools. Marketing ability on this system is the best and excellent on financial data management. BrandSpot allows pulling multiple sales data from other marketing solutions and creating reports and files management, BrandSpot is excellent.

Incentivized

We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.

Incentivized

• Through BrandSpot we create the best productive marketing contents which can be easily shared.
• The marketing functions which helps on easy advertising of services and products across multiple websites.
• Through BrandSpot we effectively manage multiple workflow from one room and the data import is effective.

Incentivized

• Marketing Teams can show the volume of work they produce
• Input forms mean we are getting all the details we need up front (saves hours per month)
• Users can prioritize and plan to make sure they are working on the right content at the right time

Incentivized