Brandwatch vs. LocalImpact

Falcon is well suited for social media content creation, planning, and posting. Falcon also our engagement on all our social media platforms drastically increased. This is essentially the best software we have used for Marketing in our company, we believe this is the best investment our company has made. In addition, we have not faced any serious problems and/or difficulties since we have begun using this software.

Incentivized

• The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
• The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
• The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.

Incentivized

• Capturing data on Instagram can definitely be improved, since we've found some gaps when tracking hashtags.
• Tracking Instagram is only limited to hashtags, so it would be great if we could also do keyword tracking.
• It is not the easiest tools to help identify conversation themes quickly. It usually takes a little longer to dig through the data/dashboards/widgets to help land on conversation insights or audience interests.

Incentivized

Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.

Incentivized

I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works

Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes

Incentivized

The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.

Incentivized

good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works

Not that I can think of.

Sprout and Falcon have the same capabilities in regard to publishing and community management. Sprout's user interface is easier to deploy and more intuitive compared to Falcon. Both tools have clean UI's but their UX differs. Falcon's interface is smoother and its ease of API integration is better. Sprout has better personalization capabilities where customer service is better and readily available. Cross-channel management is preferred on Sprout. Falcon's system can get buggy and lost through windows.

• Twitter audiences have been a huge value add, especially when you are trying to target a niche market. We do a lot of advertising to healthcare professionals, and that's hard to identify with Twitter interest and demographic targeting alone, so using bio keywords to target users has been a huge benefit and we've seen improved ad performance using these custom audiences.
• We've sold entire research project scopes that rely entirely on researching through Brandwatch. This is work we would not have been able to do at all if it wasn't for licensing Brandwatch.

Incentivized