Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Overall Satisfaction with Brandwatch Consumer Research
Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.
Pros
- Segmentation
- High Customization
- Huge Data Source
- Access to Historic Data
Cons
- Onboarding
- Exporting Dashboards
- Automated Exports
- Increased Traffic Generated from Organic Social Media Content
- Improved Internal Campaign Reporting
- Automated Influencer Mention Tracking and Reporting
- Identified Consumer Pressure Points and Helped Improve Positive Brand Sentiment
Brandwatch was our first listening/consumer research platform. We chose Brandwatch over other tools we were looking into for the depth of its data, helpful customer service and success teams, and deep customization. The only hold-up we had was the number of hours the onboarding process required 3 years ago (roughly 6-8 hours). The training team was incredibly flexible and did an outstanding job of getting the various teams up to speed within that time though.
Do you think Brandwatch delivers good value for the price?
Yes
Are you happy with Brandwatch's feature set?
Yes
Did Brandwatch live up to sales and marketing promises?
Yes
Did implementation of Brandwatch go as expected?
Yes
Would you buy Brandwatch again?
Yes
Comments
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