Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy

Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.