Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
April 01, 2020

Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy

Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Brandwatch Consumer Research

Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.
  • Segmentation
  • High Customization
  • Huge Data Source
  • Access to Historic Data
  • Onboarding
  • Exporting Dashboards
  • Automated Exports
  • Increased Traffic Generated from Organic Social Media Content
  • Improved Internal Campaign Reporting
  • Automated Influencer Mention Tracking and Reporting
  • Identified Consumer Pressure Points and Helped Improve Positive Brand Sentiment
Brandwatch was our first listening/consumer research platform. We chose Brandwatch over other tools we were looking into for the depth of its data, helpful customer service and success teams, and deep customization. The only hold-up we had was the number of hours the onboarding process required 3 years ago (roughly 6-8 hours). The training team was incredibly flexible and did an outstanding job of getting the various teams up to speed within that time though.
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.
I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.

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Brandwatch Consumer Research is an excellent tool for better understanding your global audience while providing your teams the tools to deep-dive down to a specific list of individual users. The real value of the tool comes from its advanced customization options. With a little time and creativity, you can segment any data to suit almost any purpose, allowing you to create some truly deep reports and insights into the various user data you are looking into. If you are looking to dive into the nitty-gritty of your audience while maintaining the functionality to create easy to understand reports Brandwatch is a wonderful platform to look into.