Brandwatch will help your reporting! Great tool.
Anonymous | TrustRadius Reviewer
March 20, 2017

Brandwatch will help your reporting! Great tool.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Pro,Enterprise/Q,Enterprise/M

Overall Satisfaction with Brandwatch Analytics

We utilize Brandwatch to better understand consumer social media conversation across various clients. We have multiple users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients. The measurement piece of Brandwatch is a crucial part of our reporting.
  • The measurement variables it can export and show are a great asset. For example, within an export or dashboard I can see follower count and engagement metrics at post-level, which we have not seen another tool do.
  • Hashtag tracking on Twitter is very robust and especially helpful when running sweeps and counting entries.
  • We love having the option to set what percentage of the Twitter Firehose we want to capture, so we're not limited to the Twitter Decahose.
  • Capturing data on Instagram can definitely be improved, since we've found some gaps when tracking hashtags.
  • Tracking Instagram is only limited to hashtags, so it would be great if we could also do keyword tracking.
  • It is not the easiest tools to help identify conversation themes quickly. It usually takes a little longer to dig through the data/dashboards/widgets to help land on conversation insights or audience interests.
  • I would say it has been positive since we've been able to use the tool for various reporting SOWs and tracking campaigns.
When the team evaluated other tools, Brandwatch had the most robust measurement piece and was the only tool that was able to breakdown engagement on a post-level basis, including follower counts by platform. The other tools were not able to provide various post-level engagements, such as Twitter likes and retweets, and mostly included sound bite snippets and sentiment.
We have various teams using Brandwatch analytics, including the consumer engagement team, digital analytics, and digital/social strategy.
The data collection is great on Twitter, because you have the option to get 100% of the Firehose data and its coverage across blogs, websites, and news sites is also well represented. However, like I mentioned previously, the Instagram coverage is very limited and only tracks posts based on hashtags, not keywords, which makes it hard to capture all the conversations happening on Instagram. Facebook public is also very limited, but I understand that this is more related to Facebook's API limitations.
My team does not utilize this function, so I would not be able to adequately rate this portion of Brandwatch.
The dashboards are able to quickly show you what were the highlights and/or most discussed topics, as well as, high-level stats. However, it takes more time to dig through the widgets and sometimes the Excel export to really understand the conversation themes and patterns. I would love to see more visualization options.
Brandwatch is great for report building, capturing post-level data, and tracking hashtags on Twitter. However, an area of opportunity would be to develop widgets that can help analysts get to conversation themes quicker and more efficiently rather than digging through multiple widgets.