Brandwatch will help your reporting! Great tool.
March 20, 2017
Brandwatch will help your reporting! Great tool.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Pro,Enterprise/Q,Enterprise/M
Overall Satisfaction with Brandwatch Analytics
We utilize Brandwatch to better understand consumer social media conversation across various clients. We have multiple users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients. The measurement piece of Brandwatch is a crucial part of our reporting.
- The measurement variables it can export and show are a great asset. For example, within an export or dashboard I can see follower count and engagement metrics at post-level, which we have not seen another tool do.
- Hashtag tracking on Twitter is very robust and especially helpful when running sweeps and counting entries.
- We love having the option to set what percentage of the Twitter Firehose we want to capture, so we're not limited to the Twitter Decahose.
- Capturing data on Instagram can definitely be improved, since we've found some gaps when tracking hashtags.
- Tracking Instagram is only limited to hashtags, so it would be great if we could also do keyword tracking.
- It is not the easiest tools to help identify conversation themes quickly. It usually takes a little longer to dig through the data/dashboards/widgets to help land on conversation insights or audience interests.
- I would say it has been positive since we've been able to use the tool for various reporting SOWs and tracking campaigns.
When the team evaluated other tools, Brandwatch had the most robust measurement piece and was the only tool that was able to breakdown engagement on a post-level basis, including follower counts by platform. The other tools were not able to provide various post-level engagements, such as Twitter likes and retweets, and mostly included sound bite snippets and sentiment.
We have various teams using Brandwatch analytics, including the consumer engagement team, digital analytics, and digital/social strategy.