TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrandWell

    Score9.1 out of 10
    Small Businesses (1-50 employees)
    BrandWell is an intent-data and account-based marketing platform for identifying prospective buyers researching a company, its competitors, or related market topics. It enriches prospect and account records, maps stakeholders, and routes audiences to advertising, CRM, outreach, and workflow tools. It also includes RankWell, an SEO content-writing and optimization component.

    $250

    per month

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    BrandWellHG Insights Platform
    Editions & Modules
    Solo
    $250
    per month
    Starter
    $500
    per month
    Scaling
    1,000
    per month
    Agency
    1,500
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BrandWellHG Insights Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsAgency $1500/mo - 100 posts per month Scaling $1000/mo - 50 posts per month Starter $500/mo - 20 posts per month Solo $250/mo - 8 posts per month—
    More Pricing Information
    Community Pulse
    BrandWellHG Insights Platform
    Considered Both Products
    BrandWell
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    30 Answers
    Features
    BrandWellHG Insights Platform
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of BrandWell and HG Insights Platform
    Feature
    BrandWell
    -
    Ratings
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Company information00 Ratings8.336 Ratings
    Financial Research
    Comparison of Financial Research features of BrandWell and HG Insights Platform
    Feature
    BrandWell
    -
    Ratings
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Industry-Specific Information00 Ratings8.529 Ratings
    Search Tools00 Ratings8.130 Ratings
    Market Research
    Comparison of Market Research features of BrandWell and HG Insights Platform
    Feature
    BrandWell
    -
    Ratings
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Competitor Research00 Ratings7.933 Ratings
    Market Insights and Reports00 Ratings8.334 Ratings
    Best Alternatives
    BrandWellHG Insights Platform
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    Comscore Ad Metrix
    Score8 out of 10
    Enterprises
    TechTarget Priority Engine
    Score10 out of 10
    Sprinklr Insights
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandWellHG Insights Platform
    Likelihood to Recommend
    9.1
    (2 ratings)
    9.2
    (43 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (41 ratings)
    User Testimonials
    BrandWellHG Insights Platform
    Likelihood to Recommend
    BrandWell
    Anyone looking to update or add long form content on their website would greatly benefit from using Content at Scale! I can't imagine not using it for our business. Keep in mind you will need to edit what it produces. In our experience we could not have published without editing. They offer great resources to assist you with the best way to edit and ways to use the tool in general
    Incentivized
    Read full review
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Pros
    BrandWell
    • Produces Long Form Blog Content
    • Produces Blog Content with Table of Contents
    • Provides FAQs and Embedded Schema Code
    • Has a Great Training Program.
    Read full review
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    BrandWell
    • There was some trouble when the Shopify Integration was first launched. I think that has been resolved.
    • We are trying to use our custom tone. It seems to have trouble with that. I may need to seek more instruction on how to instruct it properly.
    • There have been times when replies from support were too slow for our time lines.
    Incentivized
    Read full review
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    BrandWell
    No answers on this topic
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Usability
    BrandWell
    No answers on this topic
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Alternatives Considered
    BrandWell
    While I continue to SurferSEO for it's Audits, Grow Flow and other SEO related functionalities, Content at Scale has proven to be the better choice for producing content, with input from SurferSEO (and other tools) helping to select topics.
    Jasper was a great tool, but I was looking for a more one shot solution to producing long form content than Jasper provided. I've produced a huge variety of other kinds of content with Jasper, including a book!, but it took a bit more effort.
    Read full review
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Return on Investment
    BrandWell
    • Content at scale is very affordable.
    • I have gained SEO rankings very quickly.
    • I never expected the benefit of our domain authority raising 10 points in such a short time.
    Incentivized
    Read full review
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    ScreenShots

    BrandWell Screenshots

    Screenshot of When logging in to Content at Scale for the first time, the user is automatically prompted to create a first Project. A project contains all the content that Content at Scale writes for a single website.Screenshot of Content at Scale uses an internal scoring system to help improve content.Screenshot of Research-backed, long-form blog posts can be created in minutes from a keyword, YouTube video, podcast, existing blog, PDF or document, or custom audio file.

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.