Braze vs. JustRelate Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A
JustRelate Marketing Automation
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
JustRelate Marketing Automation is a marketing automation and email marketing platform that enables organizations to streamline lead generation, execute personalized customer communications, and orchestrate multi-channel campaigns through behavioral triggers and advanced segmentation capabilities. Core Platform Capabilities The solution combines sophisticated automation workflows with campaign management, allowing marketing teams to create trigger…N/A
Pricing
BrazeJustRelate Marketing Automation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeJustRelate Marketing Automation
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOur team can provide detailed pricing information tailored to your specific requirements, including volume needs, integration complexity, and feature requirements. They'll also be able to discuss flexible pricing models that align with your organization's marketing automation objectives.
More Pricing Information
Community Pulse
BrazeJustRelate Marketing Automation
Best Alternatives
BrazeJustRelate Marketing Automation
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazeJustRelate Marketing Automation
Likelihood to Recommend
8.7
(145 ratings)
-
(0 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.0
(112 ratings)
-
(0 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazeJustRelate Marketing Automation
Likelihood to Recommend
Braze
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Read full review
JustRelate Group
No answers on this topic
Pros
Braze
  • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
  • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
  • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
  • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Read full review
JustRelate Group
No answers on this topic
Cons
Braze
  • Enabling GIF/videos to be directly uploaded on to Braze's platform
  • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
  • Ability to track duplicate user profiles within the entire audience segment
  • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
Read full review
JustRelate Group
No answers on this topic
Likelihood to Renew
Braze
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Read full review
JustRelate Group
No answers on this topic
Usability
Braze
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Read full review
JustRelate Group
No answers on this topic
Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Read full review
JustRelate Group
No answers on this topic
Online Training
Braze
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Read full review
JustRelate Group
No answers on this topic
Alternatives Considered
Braze
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
Read full review
JustRelate Group
No answers on this topic
Return on Investment
Braze
  • We are currently trying to reduce churn of our members, numbers are stable but not as good as they could be.
  • We have achieved well in the upselling of our products, and expect to see a good proportion of revenue from this at the end of the year.
  • Higher engagement in our app work, performing much better than email. Keeping things interactive really helps.
Read full review
JustRelate Group
No answers on this topic
ScreenShots

JustRelate Marketing Automation Screenshots

Screenshot of a view of the Neoletter dashboard.Screenshot of the "What You See Is What You Get" editor for emails, forms and landing pagesScreenshot of a few custom email templates with responsive designScreenshot of Neoletter's dashboard