Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.6 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Pusher
Score 8.8 out of 10
N/A
London-based Pusher supports mobile application development with pub/sub messaging and "presence channel" which supports discovery of live users of applications as well as messaging or chat room capabilities to applications, and finally location services as well (e.g. geolocation).
$49
per month
Pricing
BrazePusher
Editions & Modules
No answers on this topic
Startup
$49
per month
Pro
$99
per month
Business
$299
per month
Premium
$499
per month
Growth
$699
per month
Plus
$899
per month
Growth Plus
1,199
per month
Sandbox
Free
Offerings
Pricing Offerings
BrazePusher
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BrazePusher
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
OneSignal
OneSignal
Score 7.9 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.7 out of 10
Iterable
Iterable
Score 8.8 out of 10
Enterprises
Conversica
Conversica
Score 9.8 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazePusher
Likelihood to Recommend
8.3
(60 ratings)
7.9
(4 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.6
(27 ratings)
-
(0 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazePusher
Likelihood to Recommend
Braze
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
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Pusher
As I told you earlier, if you just want to send regular push notifications to the app users, then Pusher shall not be your first choice. However, if you wish to make the app a little more interactive by making live changes in the app using Pusher and sending your user's real-time notifications, then you should definitely try it.
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Pros
Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
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Pusher
  • Pusher allows live changes in the UI using push requests. We can also integrate it with the PHP source code.
  • They offer 99.99% uptime, so we can trust on their services.
  • Pusher works well along with the Flutter codebase, so we do not have to modify it much to work on cross-platforms.
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Cons
Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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Pusher
  • Not a good support system.
  • Poor documentation.
  • Date transmission encryption issues.
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Likelihood to Renew
Braze
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
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Pusher
No answers on this topic
Usability
Braze
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
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Pusher
No answers on this topic
Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Pusher
No answers on this topic
Alternatives Considered
Braze
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
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Pusher
No answers on this topic
Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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Pusher
  • We had over ten thousand customer orders go through over the course of a year with no problems with this API
  • There was very minimal support for this API which allowed us to focus on other priorities.
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ScreenShots