TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    SimplyRCS

    N/AN/ASimplyRCS is a business messaging platform developed by Signalmash that provides SMS Marketing, Rich Communication Services (RCS), and multi-channel mobile messaging for enterprise brands. The platform delivers verified messages containing rich cards, carousels, and interactive action buttons to mobile devices, featuring automated fallback to Multimedia Messaging Service (MMS) and Short Message Service (SMS) for non-RCS handsets. Key…

    $250

    per month per verified RCS agent

    Pricing
    BrazeSimplyRCS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrazeSimplyRCS
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Usage-based pricing with no per-seat licence, no feature tiers, no contracts and no monthly minimums. Messaging is billed at carrier rates: $0.0039 per SMS or RCS text sent or received, and $0.0150 per MMS or RCS multimedia message. A flat $250 per month applies per verified RCS Agent and includes the app, API, bots, inbox, analytics and support. Phone numbers are charged separately: local and toll-free at $0.50 per month, short codes at $500 per month and vanity short codes at $1,000 per month. Carrier surcharges, TCR registration and Aegis vetting are passed through at cost as itemised line items and are never marked up, for example $4.50 one-time brand registration and $200 per year for Aegis sender review. Optional AI Assistant credits are available pay-as-you-go or bundled from $20 to $90 per month. A free sender ID test is available; there is no time-limited free trial.
    More Pricing Information
    Community Pulse
    BrazeSimplyRCS
    Considered Both Products
    Braze
    No answer on this topic
    Signalmash
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    No answers on this topic
    Best Alternatives
    BrazeSimplyRCS
    Small Businesses
    Simplify360
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    No answers on this topic
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrazeSimplyRCS
    Likelihood to Recommend
    9.0
    (162 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.9
    (129 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrazeSimplyRCS
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Signalmash
    No answers on this topic
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Signalmash
    No answers on this topic
    ScreenShots

    SimplyRCS Screenshots

    Screenshot of Account notifications and support: an action inbox for submission, billing, usage, webhook and security alerts, with a direct message channel to the SimplyRCS platform team.Screenshot of Channel onboarding: register RCS Business Messaging, 10DLC, US and Canada toll-free, US short code or WhatsApp Business senders, each card showing coverage, best-fit traffic types and expected approval times.Screenshot of Sender ID management: every RCS agent, 10DLC number and toll-free number in one table, with track, approval status, supported protocols and creation date, filterable by type, status and program.Screenshot of Dashboard: daily message volume across every configured channel - RCS, WhatsApp, MMS and SMS - alongside the most active bots and the highest-reach campaigns.