Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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SlickText
Score 6.3 out of 10
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SlickText, from Slicktext.com headquartered in Jamestown (Slick Innovations LLC) is a mobile marketing platform emphasizing text and SMS marketing. Subscriptions support unlimited contacts, picture messaging, and rollover texts.
If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
Very well suited for those getting started with SMS campaigns. It was easy for everyone on our team to pick up and get going without a lot of training. If you have mobile number lists in the hundreds of thousands I can see how it would be tough to manage with the lists, keywords, etc. I could be wrong as we are not in that space but that would be my assumption.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
Very easy to use. Intuitive website that our entire team has been able to quickly pick up. In my opinion it is the most user friendly interface of all the software we did demos with.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
We felt SlickText was the most user friendly, budget friendly, and we liked the fact that they didn't balk at the fact we wanted to go month to month to start so we didn't end up in a long term commitment right out of the gate.
We are receiving a click through rate anywhere between 12-20% on our renewal reminder texts
Those people who click have a conversion rate of around 50% which is the best of any of the campaigns we run
One negative could be if we start to use the tool for promotional texts then there may be a negative impact on the member experience. Need to use it in moderation
