TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Smartlead

    Score8.4 out of 10
    N/AN/A

    $32.50

    per month billed annually

    Pricing
    BrazeSmartlead
    Editions & Modules
    No answers on this topic
    Sales Enablement - Basic Plan
    $32.50
    per month billed annually
    Sales Enablement - Basic Plan
    $39
    per month
    Smart Delivery - Growth
    $49
    per month
    Sales Enablement - Pro Plan
    $78.30
    per month billed annually
    Sales Enablement - Pro Plan
    $94
    per month
    Sales Enablement - Custom Plan
    $174
    per month
    Smart Delivery - Pro
    $174
    per month
    Smart Delivery - Expert
    $599
    per month
    Offerings
    Pricing Offerings
    BrazeSmartlead
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BrazeSmartlead
    Considered Both Products
    Braze
    No answer on this topic
    521 Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    No answers on this topic
    Features
    BrazeSmartlead
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Smartlead
    Feature
    Braze
    -
    Ratings
    Smartlead
    9.2
    1 Ratings
    13% above category average
    WYSIWYG email editor00 Ratings9.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings9.01 Ratings
    Email deliverability reporting00 Ratings9.01 Ratings
    List management00 Ratings9.01 Ratings
    Triggered drip sequences00 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Smartlead
    Feature
    Braze
    -
    Ratings
    Smartlead
    9.0
    1 Ratings
    15% above category average
    Dashboards00 Ratings9.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Custom reports00 Ratings8.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Braze and Smartlead
    Feature
    Braze
    -
    Ratings
    Smartlead
    9.3
    1 Ratings
    13% above category average
    Link Tracking00 Ratings9.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings9.01 Ratings
    Spelling and Grammar Check00 Ratings9.01 Ratings
    Spam Testing00 Ratings9.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    BrazeSmartlead
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrazeSmartlead
    Likelihood to Recommend
    8.9
    (162 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (129 ratings)
    9.0
    (1 ratings)
    Support Rating
    4.5
    (21 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrazeSmartlead
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    521 Products
    If you're on a budget, it's great because it gets you a lot of leads for free on a ~$200 plan. So you don't have to worry about making or buying lists for your email outreach.
    Incentivized
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    521 Products
    • It's a good campaign management tool for cold outreach.
    • Email warmup has given me good result.
    • The unified inbox, which integrates all inboxes under one roof, is a time-saver and a tremendously important feature.
    Incentivized
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    521 Products
    • The UI & UX is still not there with a lot of room for improvement.
    • Regular downtimes, complexity and bulking of the platform is an overkill.
    • It used to be very minimalistic but now it's just too much to handle.
    Incentivized
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    521 Products
    No answers on this topic
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    521 Products
    -1 point just for the UI/UX and over-engineering.
    Incentivized
    Read full review
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    521 Products
    No answers on this topic
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    521 Products
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    521 Products
    No answers on this topic
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    521 Products
    • It has mostly a positive impact on its warm-up, which has ensured that our emails land in the inbox rather than spam.
    • I was able to get a 12% reply rate for one of the ICPs..
    Incentivized
    Read full review
    ScreenShots