Bright Pattern Contact Center vs. Salesforce Agentforce Service

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bright Pattern Contact Center
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A
Salesforce Agentforce Service
Score 8.6 out of 10
N/A
Service Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.
$25
per month
Pricing
Bright Pattern Contact CenterSalesforce Agentforce Service
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
Starter Suite
$25
per month
Pro Suite
$100
per month per user
Enterprise
$165
per month per user
Unlimited
$330
per month per user
Agentforce 1
$550
per month per user
Offerings
Pricing Offerings
Bright Pattern Contact CenterSalesforce Agentforce Service
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
More Pricing Information
Community Pulse
Bright Pattern Contact CenterSalesforce Agentforce Service
Considered Both Products
Bright Pattern Contact Center
Chose Bright Pattern Contact Center
we also used call tracking metrics. Bright Pattern is very scalable with strong api automations and very very low odds of us outgrowing in the future. Bright Pattern also allows reps to get the data they need in real time in one place without moving between systems due to the …
Chose Bright Pattern Contact Center
I have experience using Cisco Connection Center (or something like that) and HEAT/ivanti Voice. Cisco was good and dependable, but overly convoluted and the database was impossible to
Chose Bright Pattern Contact Center
We are looking for something simple; we do not need a complete CRM system.

Kami mencari sesuatu yang sederhana, kami tidak memerlukan sistem CRM yang lengkap
Chose Bright Pattern Contact Center
The previous platforms are multichannel and one premise. Bright Pattern is a platform or solution for an omnichannel cloud contact center, and it is also hosted on AWS. Moreover, Bright Pattern innovates with its services and channels, and besides the 360 omnichannel …
Chose Bright Pattern Contact Center
Easy to use
Chose Bright Pattern Contact Center
Genesys IVR
Chose Bright Pattern Contact Center
Easy to manage, easy to implement - simple transparent pricing model. Great service.
Chose Bright Pattern Contact Center
More versatile than all of the above and a better implementation team.
Chose Bright Pattern Contact Center
We chose Bright Pattern Contact Center due to its lower cost of ownership, fast implementation time, and feature set. Additionally, their sales team was honest and straightforward.
Chose Bright Pattern Contact Center
Bright Pattern had the highest percentage of what we were looking for out of the box, and we also felt our voice would be heard best regarding new enhancements.
Chose Bright Pattern Contact Center
I appreciate the ease of the BP setup against the others, for example you have Studio with CXOne and unless you have had official training they dont want you to change the IVR they want to charge you or at least charge you several thousand to become trained in studio, Avaya was …
Chose Bright Pattern Contact Center
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its …
Chose Bright Pattern Contact Center
As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft …
Chose Bright Pattern Contact Center
Bright Pattern Contact Center checked the majority of our boxes for current needs, and we really liked the level of control we had to build various flows or automation ourselves. We were also happy with the process for new product enhancement requests, and felt that our voices …
Chose Bright Pattern Contact Center
Record implementation time, easy to interact with, easy to manage, intuitive
Chose Bright Pattern Contact Center
Bright Pattern prides itself on providing out-of-the-box functionality. Unlike many of the other platforms listed, there is no need to subscribe to additional options for increased feature functionality nor is there a need to implement additional plugins to get to a desired …
Chose Bright Pattern Contact Center
Obviously, customer experience is key but contact center staff enablement is one of the most important factors. What good is a multi-million dollar implementation on a platform if your hands are tied from admin or developer turnover? I have seen with many platforms where the …
Salesforce Agentforce Service
Chose Salesforce Agentforce Service
Basically I use only a couple of the sales process.
Chose Salesforce Agentforce Service
Zendesk - I think it's not exactly user-friendly for the final user, but it's user-friendly for the configuration. So it's easier to manage when we have these amounts of data we're going through and it's more AI prepared. So by far Salesforce is more ready for what we want as …
Chose Salesforce Agentforce Service
We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the …
Chose Salesforce Agentforce Service
I evaluated ServiceNow also, but we didn’t see much customization kind of thing compared to Salesforce Service Cloud. And yeah, that’s it — I didn’t evaluate many other products because I’ve been working on this one for the last 14 years. I just evaluated a few things in that. …
Chose Salesforce Agentforce Service
ServiceNow, it's not related to each other.
Chose Salesforce Agentforce Service
I think Agentforce now got a lot of, I mean it will make our lives easier because there's a lot of automation going on at the same time. We're excited about Salesforce voice as well. That will help us in Service Cloud. So it's more of unified service for us that say a Service …
Chose Salesforce Agentforce Service
Evaluated ServiceNow. Evaluated Zendesk. We selected it primarily because we already had the Salesforce ecosystem and we didn't want to bring in another vendor. For us it was important to make sure that our data is only in so many different systems and so many different cloud …
Chose Salesforce Agentforce Service
We moved from a customer first program, which was real clunky. So this is way better, it's smoother, the interface is more intuitive.
Chose Salesforce Agentforce Service
Oh, now see, I forget the names of the other ones I've done. I mean I've used C4s, I've used some lower end ones too for local small business and I'd even recommend Salesforce for small business. Say pricing strategy for small businesses is harder for them to keep up with the …
Chose Salesforce Agentforce Service
Going back when this product was selected, they went through probably a two year evaluation process. We weren't personally a part of that obviously because we were on the implementation side, but they evaluated many products. Microsoft and Pega were the two main front runners …
Chose Salesforce Agentforce Service
I wasn't by the evaluation for years, so not that, but historically I've been here for 13 years, so not a lot, but previous company had a home built solutions for it, so they designed their own and built their own. But that was a big telco in the UK we had our own data centers …
Chose Salesforce Agentforce Service
We have both sales and service
Chose Salesforce Agentforce Service
Salesforce Sales Cloud, Conga CPQ and Salesforce Revenue Cloud
Chose Salesforce Agentforce Service
I honestly prefer Zendesk to Salesforce Service Cloud. I find that Zendesk is easier to manage both on the support ticket side, as well as the knowledge center side. It looks and feels easier to use than Salesforce Service Cloud. Salesforce Service Cloud is fine, but it is …
Chose Salesforce Agentforce Service
Zoho is not very real-time, it has limited integration capabilities, and the UI is not very satisfactory for any incoming customer. The performance is slow and impacts the overall customer journey. The data stored in the backend is slightly scattered and needs to be cleaned …
Chose Salesforce Agentforce Service
Salesforce is a really great case management tool. Made things a lot easier for our team. Wanted something fairly simple that had a variety of capabilities we could customize.
Chose Salesforce Agentforce Service
We used Salesforce for years, Left for Hubspot, and then came back to Salesforce (SF). As they say, don't fix it if it's not broken. Salesforce and customizing were better for us.
Chose Salesforce Agentforce Service
Salesforce Service Cloud offers deep integration with our current and expanding CRM data, along with numerous pre-built features that didn't exist in Kayako when we used it. (We used to use an instance Kayako installed in a private cloud environment.) Salesforce Service Cloud …
Chose Salesforce Agentforce Service
Because it has good ratings and it is easy to setup .it also has good word of mouth.
Chose Salesforce Agentforce Service
Zendesk has it's own challenges in terms of Administrator difficulties and a completely different back-end than Salesforce Service Cloud. I would recommend Salesforce Service Cloud if you need a clean database of Companies and Contacts. Zendesk does not excel in overall CRM …
Chose Salesforce Agentforce Service
Insightly, Buildium and Hootsuite
Chose Salesforce Agentforce Service
Salesforce Service Cloud has more unique customization features that benefit the organization as a whole.
Chose Salesforce Agentforce Service
I'm not at the level where I would be part of the decision making process for choosing a vendor or product for the organization. Every position I've held, I've come into a company that has already implemented or is in the process of implementing Salesforce. Honestly I would not …
Features
Bright Pattern Contact CenterSalesforce Agentforce Service
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Bright Pattern Contact Center
8.0
Ratings
5% below category average
Salesforce Agentforce Service
-
Ratings
Agent dashboard8.80 Ratings00 Ratings
Validate callers8.10 Ratings00 Ratings
Outbound response8.10 Ratings00 Ratings
Call forwarding8.10 Ratings00 Ratings
Click-to-call (CTC)8.10 Ratings00 Ratings
Warm transfer5.10 Ratings00 Ratings
Predictive dialing9.00 Ratings00 Ratings
Interactive voice response8.30 Ratings00 Ratings
REST APIs8.60 Ratings00 Ratings
Call scripts8.30 Ratings00 Ratings
Call tracking8.10 Ratings00 Ratings
Multichannel integration7.80 Ratings00 Ratings
CRM software integration7.50 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Bright Pattern Contact Center
7.9
Ratings
5% below category average
Salesforce Agentforce Service
-
Ratings
Inbound call routing8.30 Ratings00 Ratings
Omnichannel inbound routing8.10 Ratings00 Ratings
Recording8.90 Ratings00 Ratings
Quality management7.20 Ratings00 Ratings
Call analytics8.10 Ratings00 Ratings
Historical reporting8.10 Ratings00 Ratings
Live reporting7.20 Ratings00 Ratings
Customer surveys8.10 Ratings00 Ratings
Customer interaction analytics7.10 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Agentforce Service
8.1
Ratings
1% below category average
Organize and prioritize service tickets00 Ratings8.30 Ratings
Expert directory00 Ratings7.90 Ratings
Subscription-based notifications00 Ratings8.30 Ratings
ITSM collaboration and documentation00 Ratings7.10 Ratings
Ticket creation and submission00 Ratings8.80 Ratings
Ticket response00 Ratings8.00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Agentforce Service
8.7
Ratings
8% above category average
External knowledge base00 Ratings8.50 Ratings
Internal knowledge base00 Ratings8.80 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Agentforce Service
8.0
Ratings
0% above category average
Customer portal00 Ratings7.80 Ratings
IVR00 Ratings8.10 Ratings
Social integration00 Ratings7.50 Ratings
Email support00 Ratings8.80 Ratings
Help Desk CRM integration00 Ratings7.90 Ratings
Best Alternatives
Bright Pattern Contact CenterSalesforce Agentforce Service
Small Businesses
CloudTalk
CloudTalk
Score 7.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 5.3 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bright Pattern Contact CenterSalesforce Agentforce Service
Likelihood to Recommend
8.3
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
6.2
(0 ratings)
Usability
8.1
(0 ratings)
8.2
(0 ratings)
Availability
10.0
(0 ratings)
8.5
(0 ratings)
Performance
9.0
(0 ratings)
8.6
(0 ratings)
Support Rating
9.0
(0 ratings)
7.0
(0 ratings)
In-Person Training
8.0
(0 ratings)
10.0
(0 ratings)
Online Training
7.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
7.0
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
5.0
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Bright Pattern Contact CenterSalesforce Agentforce Service
Likelihood to Recommend
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
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Probably where you have a number of service teams that all contribute to a knowledge base is one area that's really useful. AI response, it looks like with AgentForce, that's going to be one of our next deployments. So they're AI based on the trust layer is, I like that it has the trust layer because it's already got some built in safeguards around privacy and security controls for AI, which is very important right now. Where it's probably less useful:gain, round robining a very email heavy conversation, so it's not the best email tool. A lot of our team still uses Gmail and logs to the case rather than actually emailing directly out of Salesforce. Email signatures are not great because you can only have plain text email signatures, you can't have HTML.
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Pros
  • AI platform integration - IBM Watson, Google Dialogflow, for example
  • Quality Management - out of the box sentiment anlysis
  • Unified agent desktop - ability to see all channels in one pane of glass
  • Robust analytic widgets that can also drive wall boards
Read full review
  • Allows us to make changes quickly and with relative ease
  • Can be flexible enough to use among several teams who do very different work
  • Salesforce in general provides SO much training that anyone on the team can skill up and help maintain the system
Read full review
Cons
  • Realtime reporting is good but there should be a pop out if supervisor or a manager wants to see his whole team.
  • Wallboard needs to have some calculations option. Ofcourse APIs are there but still we recommend
  • Wallboard needs to have more options to customise
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  • There is a slight scope for error, but sometimes it has a heavy impact. So this can be improved.
  • Costing is high.
  • Maintenance is more.
  • Expertise is required for implementation.
  • The number of communication messages have some limit per organisation account.
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Likelihood to Renew
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
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Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
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Usability
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
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I love that the Salesforce Service cloud provides all of the functionality that I need when implementing business processes for our customer support representatives. It even has enough functions and features that allow us to customize and expand upon our current processes, giving us the ability to go above and beyond what we've thought we could ever do. Using cases coupled with Salesforce's automation tools help ease the workload and keeps our data integrity intact.
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Reliability and Availability
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
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Salesforce's Trust Center clearly communicates occasional issues to anyone who subscribes, down to an organization's cloud instance. Bundled sandboxes ease updates, and seasonal upgrades are seamless, scheduled well in advance with plenty of information about what's coming. Support agents have noticed intermittent Omni-Channel disconnects due to internet connections, and these are clearly notified.
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Performance
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
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Load times can be slow, but this is also based on how much customization you have done. We added a lot of custom fields which could cause additional slowness in loading. This was never anything that affected our overall efficiency. I did not notice that Service Cloud slowed down any of the systems we had it integrated with
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Support Rating
People are accessible. You are able to talk to the relevant subject matter experts that can address your specific problem. Everyone we deal with comes across as knowledgeable in their field and where they cannot solve specific problem they put you in contact with someone that can. You never feel like you are just a number even though you might be a small client or partner.
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Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
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In-Person Training
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
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Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
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Online Training
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
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Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
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Implementation Rating
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
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I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
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Alternatives Considered
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its competitors
Read full review
Zendesk - I think it's not exactly user-friendly for the final user, but it's user-friendly for the configuration. So it's easier to manage when we have these amounts of data we're going through and it's more AI prepared. So by far Salesforce is more ready for what we want as the next level of hyper-personalization in sales and for sales.
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Scalability
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
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The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
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Return on Investment
  • Bright Pattern Contact Center' reliability has allowed us to improve the overall SLA we offer
  • Bright Pattern Contact Center has allowed us to win business that we could not have done with other platforms
  • Bright Pattern Contact Center has enabled us to expand our product offering into new market spaces.
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  • Positive, absolutely the speed to market and being able to get the product out there. The continuous improvement that we've been able to deliver in terms of small incremental developments, moving from basically a more rigid homegrown solution that they had where the turnaround time was about six monthly releases. We've got it down to three monthly releases of hoping to go to one month releases very soon. So just that whole speed to market being government, I mean that is just a major improvement in terms of what they've been able to do.
  • I think the negative part was integrating it and the complexity we had in terms of integrating DevOps as a concept and being able to use the Salesforce DevOps tools to be able to get that all rolled out in their existing current, very structured and rigid environment. And that probably took us a solid year to get those processes up and running. But yeah, now that it's working, it's absolutely fabulous.
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ScreenShots

Bright Pattern Contact Center Screenshots

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Salesforce Agentforce Service Screenshots

Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center