TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    BroadlumeX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BroadlumeX Ads
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BroadlumeX Ads
    Considered Both Products
    Broadlume
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    BroadlumeX Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of Broadlume and X Ads
    Feature
    Broadlume
    10.0
    1 Ratings
    31% above category average
    X Ads
    -
    Ratings
    Data Transfer10.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Broadlume and X Ads
    Feature
    Broadlume
    10.0
    1 Ratings
    25% above category average
    X Ads
    -
    Ratings
    Ad dashboards10.01 Ratings00 Ratings
    Ad conversion tracking10.01 Ratings00 Ratings
    Cross-channel ad management10.01 Ratings00 Ratings
    Ad forecasting and optimization10.01 Ratings00 Ratings
    Best Alternatives
    BroadlumeX Ads
    Small Businesses
    AdRoll
    Score3.7 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BroadlumeX Ads
    Likelihood to Recommend
    10.0
    (1 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    1.0
    (2 ratings)
    User Testimonials
    BroadlumeX Ads
    Likelihood to Recommend
    Broadlume
    Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    Broadlume
    • Great UI
    • Accurate reporting
    • Strong data points
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    Broadlume
    • Ability to look at two campaigns at once (comparative stats)
    • Only available for Facebook or G+
    • No export feature for reporting
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    Broadlume
    No answers on this topic
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    Broadlume
    AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
    Incentivized
    Read full review
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
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    Alternatives Considered
    Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
    Incentivized
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    Broadlume
    • Ad optimization data
    • Simplified ad management
    • Audience understanding
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots

    Broadlume Screenshots

    Product screenshotProduct screenshotProduct screenshot