What users are saying about
Top Rated
369 Ratings
5 Ratings
Top Rated
369 Ratings
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Score 8 out of 100
5 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Buffer ranks higher in 1 feature set: Reporting/analytics
  • MavSocial ranks higher in 2 feature sets: Publishing, Account management

Publishing

7.9

Buffer

79%
9.0

MavSocial

90%
MavSocial ranks higher in 4/4 features

Content planning and scheduling

8.8
88%
64 Ratings
9.5
95%
2 Ratings

Content optimization

7.1
71%
57 Ratings
9.0
90%
1 Rating

Workflow management

7.8
78%
53 Ratings
8.5
85%
2 Ratings

Audience targeting

N/A
0 Ratings
9.0
90%
1 Rating

Reporting/analytics

7.8

Buffer

78%
7.5

MavSocial

75%
Buffer ranks higher in 1/2 features

Campaign success analytics

7.8
78%
59 Ratings
7.0
70%
2 Ratings

Real-time tracking

N/A
0 Ratings
8.0
80%
2 Ratings

Account management

8.1

Buffer

81%
9.0

MavSocial

90%
Buffer ranks higher in 1/2 features

Role-based user permissions & privileges

7.7
77%
49 Ratings
10.0
100%
1 Rating

Mobile access

8.4
84%
59 Ratings
8.0
80%
1 Rating

Marketing

Buffer

Feature Set Not Supported
N/A
9.0

MavSocial

90%
MavSocial ranks higher in 2/2 features

Paid media management

N/A
0 Ratings
9.0
90%
1 Rating

Campaigns and promotions

N/A
0 Ratings
9.0
90%
1 Rating

Channel coverage/integration

Buffer

Feature Set Not Supported
N/A
9.6

MavSocial

96%
MavSocial ranks higher in 5/5 features

Twitter

N/A
0 Ratings
9.5
95%
2 Ratings

Facebook

N/A
0 Ratings
10.0
100%
2 Ratings

LinkedIn

N/A
0 Ratings
10.0
100%
2 Ratings

Instagram

N/A
0 Ratings
9.5
95%
2 Ratings

YouTube

N/A
0 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • MavSocial is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

Buffer

82%
84 Ratings
9.0

MavSocial

90%
2 Ratings

Likelihood to Renew

8.0

Buffer

80%
14 Ratings

MavSocial

N/A
0 Ratings

Usability

8.4

Buffer

84%
23 Ratings

MavSocial

N/A
0 Ratings

Availability

8.2

Buffer

82%
4 Ratings

MavSocial

N/A
0 Ratings

Performance

8.0

Buffer

80%
4 Ratings

MavSocial

N/A
0 Ratings

Support Rating

8.2

Buffer

82%
27 Ratings

MavSocial

N/A
0 Ratings

Implementation Rating

8.0

Buffer

80%
3 Ratings

MavSocial

N/A
0 Ratings

Configurability

10.0

Buffer

100%
1 Rating

MavSocial

N/A
0 Ratings

Product Scalability

8.6

Buffer

86%
2 Ratings

MavSocial

N/A
0 Ratings

Likelihood to Recommend

Buffer

It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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MavSocial

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
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Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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MavSocial

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Pricing Details

Buffer

Starting Price

$15 per month

Editions & Modules

Buffer editions and modules pricing
EditionModules
Publish Pro151
Publish Premium652
Publish Business993
Analyze Pro354
Analyze Premium505

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

MavSocial

Starting Price

$78 per month

Editions & Modules

MavSocial editions and modules pricing
EditionModules
Business1991
Pro782
Enterprise4993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Likelihood to Renew

Buffer

I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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MavSocial

No answers on this topic

Usability

Buffer

We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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MavSocial

No answers on this topic

Reliability and Availability

Buffer

Buffer is always on hand and very reliable, their software suite rarely has outages
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MavSocial

No answers on this topic

Performance

Buffer

Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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MavSocial

No answers on this topic

Support Rating

Buffer

  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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MavSocial

No answers on this topic

Implementation Rating

Buffer

We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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MavSocial

No answers on this topic

Alternatives Considered

Buffer

I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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MavSocial

I went with Mavsocial due to cost and the ability to scale the tool.
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Scalability

Buffer

Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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MavSocial

No answers on this topic

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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MavSocial

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Screenshots

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