Buffer

Buffer

419 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Buffer	Score7.6 out of 10	Small Businesses (1-50 employees)	Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.	$6 per month per channel

Pricing

Buffer

Free: $0
Essentials: $6
per month per channel
Team: $12
per month per channel

Pricing Offerings
Buffer
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

A discount is offered for annual billing.

Community Pulse
Key User Insights
	Buffer
Considered Both Products	Buffer Verified User Chose Buffer Buffer is comparable to those mentioned. Not as great as Hootsuite and Meltwater, but it holds its own and gets the job done. Buffer comes off more like the budget friendly option and lacks some of the overall bells and whistles Hootsuite and Meltwater offers. Buffer is really … Incentivized Helpful? Verified User Chose Buffer Honestly i’ve only mostly worked with Buffer and the big pro against Meta Business Suite is that you can add social accounts from non meta apps. Incentivized Helpful? Verified User Chose Buffer Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free … Incentivized Helpful? Lauren Rich, aPHR™ Social Media Manager in Social Media at Best sales talent (Staffing & Recruiting, 1-10 employees) Chose Buffer Sprout Social buffers content for accurately then Buffer Incentivized Helpful? Verified User Chose Buffer Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer. Incentivized Helpful? Verified User Chose Buffer Buffer is simple and easy to use and has a great free version. Incentivized Helpful? Allie Cobb Digital Director in Social Media at Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees) Chose Buffer Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for … Incentivized Helpful? James Crook Business Coach at The Health Leader Co in Marketing at The Health Leader Co. (E-Learning, 1-10 employees) Chose Buffer Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen … Incentivized Helpful? Verified User Chose Buffer Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well. Incentivized Helpful? Verified User Chose Buffer Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media … Incentivized Helpful? Joe Brown CMO (Chief Marketing Officer) in Marketing at Frank Leta Auto Group (Automotive, 201-500 employees) Chose Buffer They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown … Incentivized Helpful? Jesse Sumrak Senior Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees) Chose Buffer I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's … Incentivized Helpful? Verified User Chose Buffer Buffer has a clear, easy to use interface and a reliable scheduling calendar. Incentivized Helpful? Luke Paulin Marketing Director in Marketing at Maui Real Estate Advisors LLC (Real Estate, 1-10 employees) Chose Buffer Buffer had the best free version, but Zoho Social had the most social media channels available in the price range. Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time. Incentivized Helpful? Verified User Chose Buffer In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an … Incentivized Helpful? Trigun Prakash Computer software at HCL Technologies (Computer Software, 51-200 employees) Chose Buffer Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. Incentivized Helpful? Mishka Panwar Researcher at Evolving Entreprenuer (Research, 11-50 employees) Chose Buffer Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity … Incentivized Helpful? Joseph Kahn President and Director of Marketing in Marketing at Hum JAM (Marketing & Advertising, 1-10 employees) Chose Buffer We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike. Incentivized Helpful? Verified User Chose Buffer We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we … Incentivized Helpful? Verified User Chose Buffer Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged … Incentivized Helpful? Ann Korb in Sales at entspannter erfolgreich (Information Services, 1-10 employees) Chose Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder in Marketing at Altosight (Internet, 1-10 employees) Chose Buffer I haven't really tried a Buffer alternative since it works for us and our needs are very simple. Incentivized Helpful? Verified User Chose Buffer Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer. Incentivized Helpful? Luz Ellis Senior SEO Project Manager in Marketing at Ignite Visibility (Marketing & Advertising, 51-200 employees) Chose Buffer Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment. Incentivized Helpful? Ameer Hamza Corporate Communications Manager in Corporate at VentureDive (Information Technology & Services, 201-500 employees) Chose Buffer Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely … Incentivized Helpful?
	Would buy again
	91% Would buy again 30 Answers
	Delivers good value for the price
	93% Delivers good value for the price 28 Answers
	Happy with the feature set
	85% Happy with the feature set 28 Answers
	Lived up to sales and marketing promises
	96% Lived up to sales and marketing promises 26 Answers
	Implementation went as expected
100% Implementation went as expected 29 Answers

Features

Buffer

Comparison of Publishing features of Buffer
Feature	Buffer 7.8 77 Ratings 4% below category average
Content planning and scheduling	8.677 Ratings
Content optimization	7.370 Ratings
Workflow management	7.666 Ratings

Comparison of Reporting/analytics features of Buffer
Feature	Buffer 7.0 70 Ratings 10% below category average
Campaign success analytics	7.070 Ratings

Comparison of Account management features of Buffer
Feature	Buffer 8.1 72 Ratings 3% above category average
Role-based user permissions & privileges	8.359 Ratings
Mobile access	7.968 Ratings

Best Alternatives
	Buffer
Small Businesses	Sendible Score7.2 out of 10
Medium-sized Companies	Emplifi Score8.9 out of 10
Enterprises	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10
All Alternatives	View all alternatives

User Ratings
	Buffer
Likelihood to Recommend	7.5 (97 ratings)
Likelihood to Renew	8.0 (15 ratings)
Usability	8.4 (33 ratings)
Availability	8.2 (2 ratings)
Performance	8.0 (2 ratings)
Support Rating	7.0 (24 ratings)
Implementation Rating	8.0 (3 ratings)
Configurability	10.0 (1 ratings)
Product Scalability	8.6 (2 ratings)

User Testimonials
	Buffer
Likelihood to Recommend	Buffer It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform. Mishka Panwar Researcher Read full review
Pros	Buffer I can plan and publish content on social channels. Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content. It has a special price; it is pretty affordable. It has the possibility of integrating with other tools to improve its functions. Incentivized Luz Ellis Senior SEO Project Manager Read full review
Cons	Buffer Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan. No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer. Incentivized Whitney Knight Marketing Specialist - Writer Read full review
Likelihood to Renew	Buffer I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics Incentivized Frankie Heath Director of Social Marketing Read full review
Usability	Buffer We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared Incentivized Verified User Read full review
Reliability and Availability	Buffer Buffer is always on hand and very reliable, their software suite rarely has outages Incentivized Len Gordon Art Relations Read full review
Performance	Buffer Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section Incentivized Frankie Heath Director of Social Marketing Read full review
Support Rating	Buffer It really helped to my business to grow online. I was able to take actions mindfully as the analytics are damn good. Also used for managing clients social media accounts and it proved to be a best resource. Clients were really happy as they got high demand and growth on internet and the secret is Buffer. The user interface is really easy to understand and manage. Support is 24/7 available to help. Incentivized Verified User Read full review
Implementation Rating	Buffer We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform Incentivized Frankie Heath Director of Social Marketing Read full review
Alternatives Considered	Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working. Incentivized Ann Korb Read full review
Scalability	Buffer Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses Incentivized Len Gordon Art Relations Read full review
Return on Investment	Buffer It has saved money by allowing us to automate our social using one person It allows us to connect one channel at a time instead of wasting money on larger account management tools We are making money, because it has already delivered several clients Incentivized Joseph Kahn President and Director of Marketing Read full review
ScreenShots	Buffer Screenshots